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Sanrio CoSNROF 91 12-1 Month Momentum % is -26.90% as of Jul. 25, 2026. GuruFocus rates SNROF with a GF Score™ of 91/100 and a GF Value™ of $8.28 (Modestly Undervalued). Among 1,103 Retail - Cyclical companies, Sanrio Co ranks worse than 69.17% on this metric.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-07-25), Sanrio Co's 12-1 Month Momentum % is -26.90%.
The industry rank for Sanrio Co's 12-1 Month Momentum % or its related term are showing as below:
SNROF's 12-1 Month Momentum % is ranked worse than 69.17% of 1103
companies
in the Retail - Cyclical industry
Industry Median: -8.79
vs SNROF: -26.90
Sanrio Co (OTCPK:SNROF) 12-1 Month Momentum % Explanation
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Sanrio Co 12-1 Month Momentum % Related Terms
SNROF vs CASY, WSM, DKS: 12-1 Month Momentum % Comparison
For the Specialty Retail subindustry, Sanrio Co's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sanrio Co 12-1 Month Momentum % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Sanrio Co's 12-1 Month Momentum % falls into.
Sanrio Co (OTCPK:SNROF) 12-1 Month Momentum % Calculation
12-1 Month Momentum % is calculated as following:
12-1 Month Momentum %
=
( Price 1-month ago
/
Price 12-month ago
- 1 )
*
100 %
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a 12-1 Month Momentum % of -26.90% mean?
Sanrio Co (SNROF) has a 12-1 Month Momentum % of -26.90% as of Jul. 25, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Sanrio Co and its competitors. According to the industry distribution chart, Sanrio Co ranks #763 out of 1103 companies in the Retail - Cyclical industry, placing it in the top 69.2%.
Is Sanrio Co's 12-1 Month Momentum % too high?
Sanrio Co's current 12-1 Month Momentum % is -26.90%. Based on the distribution chart, Sanrio Co ranks #763 out of 1103 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Sanrio Co has a GF Score™ of 91/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's 12-1 Month Momentum % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Sanrio Co ranks #763 out of 1103 companies for 12-1 Month Momentum %. This places Sanrio Co in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Retail - Cyclical company?
A good 12-1 Month Momentum % depends on the Retail - Cyclical industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Sanrio Co and its competitors. Sanrio Co's current 12-1 Month Momentum % is -26.90%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Modestly Undervalued. The stock's GF Value™ is $8.28, compared to a current price of $7.38 — trading 10.9% below its estimated fair value. The current 12-1 Month Momentum % is -26.90%. Sanrio Co's overall GF Score™ is 91/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Sanrio Co (SNROF), the current 12-1 Month Momentum % is -26.90% as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sanrio Co (SNROF) Overvalued in 2026?
Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued.
The current stock price of $7.38 is trading 10.9% below its estimated GF Value™ of $8.28.
GuruFocus considers Sanrio Co to be Modestly Undervalued.
Key valuation signals for SNROF:
12-1 Month Momentum %: -26.90%
GF Value™: $8.28 vs. price of $7.38 (10.9% below fair value)
No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
91GF Score
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