SNROF (Sanrio Co) Selling, General, & Admin. Expense: $0 Mil (TTM As of Mar. 2026)


SNROF Sanrio Co Ltd SNROF
86 GF Score
Price $6.92
GF Value $9.06
Valuation Modestly Undervalued
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What is Sanrio Co Selling, General, & Admin. Expense?

Sanrio Co SNROF +12.70% 86 Selling, General, & Admin. Expense is $0 Mil as of Mar. 2026. GuruFocus rates SNROF with a GF Score™ of 86/100 and a GF Value™ of $9.06 (Modestly Undervalued).

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Sanrio Co's selling, general, & admin. expense for the three months ended in Mar. 2026 was $0 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $0 Mil.


Sanrio Co  (OTCPK:SNROF) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Sanrio Co Selling, General, & Admin. Expense Related Terms


Sanrio Co Selling, General, & Admin. Expense Historical Data

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The historical data trend for Sanrio Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sanrio Co Selling, General, & Admin. Expense Chart

Sanrio Co Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 28.07 30.41 32.91 54.89 67.87

Sanrio Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

SNROF vs CASY, WSM, DKS: Selling, General, & Admin. Expense Comparison

For the Specialty Retail subindustry, Sanrio Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sanrio Co Selling, General, & Admin. Expense vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Sanrio Co's Selling, General, & Admin. Expense falls into.


SNROF
86GF Score
Sanrio Co Ltd SNROF
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Sanrio Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $0 Mil mean?
Sanrio Co (SNROF) has a Selling, General, & Admin. Expense of $0 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sanrio Co and its competitors.
Is Sanrio Co's Selling, General, & Admin. Expense too high?
Sanrio Co's current Selling, General, & Admin. Expense is $0 Mil. Overall, Sanrio Co has a GF Score™ of 86/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Selling, General, & Admin. Expense compare to CASY and WSM?
Sanrio Co's Selling, General, & Admin. Expense of $0 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sanrio Co and its competitors. Sanrio Co's current Selling, General, & Admin. Expense is $0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Modestly Undervalued. The stock's GF Value™ is $9.06, compared to a current price of $6.92 — trading 23.6% below its estimated fair value. The current Selling, General, & Admin. Expense is $0 Mil. Sanrio Co's overall GF Score™ is 86/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Sanrio Co (SNROF), the current Selling, General, & Admin. Expense is $0 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sanrio Co (SNROF) Overvalued in 2026?

Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued. The current stock price of $6.92 is trading 23.6% below its estimated GF Value™ of $9.06. GuruFocus considers Sanrio Co to be Modestly Undervalued.

Key valuation signals for SNROF:

  • Selling, General, & Admin. Expense: $0 Mil
  • GF Value™: $9.06 vs. price of $6.92 (23.6% below fair value)
  • GF Score™: 86/100

No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sanrio Co Business Description

Address 1-11-1 Osaki, Shinagawa-ku, Tokyo, JPN, 141-8603
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
86GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.92
Price
$9.06
GF Value