SNROF (Sanrio Co) Beneish M-Score: -2.05 (As of Jun. 25, 2026)


SNROF Sanrio Co Ltd SNROF
80 GF Score
Price $6.14
GF Value $8.41
Valuation Modestly Undervalued
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What is Sanrio Co Beneish M-Score?

Sanrio Co SNROF 80 Beneish M-Score is -2.05 as of Jun. 25, 2026. GuruFocus rates SNROF with a GF Score™ of 80/100 and a GF Value™ of $8.41 (Modestly Undervalued). Among 1,087 Retail - Cyclical companies, Sanrio Co ranks worse than 77.83% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.05 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Sanrio Co's Beneish M-Score or its related term are showing as below:

SNROF' s Beneish M-Score Range Over the Past 10 Years
Min: -2.68   Med: -2.5   Max: -2
Current: -2.05

During the past 13 years, the highest Beneish M-Score of Sanrio Co was -2.00. The lowest was -2.68. And the median was -2.50.


Sanrio Co Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Sanrio Co's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sanrio Co Beneish M-Score Chart

Sanrio Co Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.44 -2.45 -2.27 -2.00 -2.05

Sanrio Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.00 0.00 0.00 0.00 -2.05

SNROF vs CASY, WSM, ULTA: Beneish M-Score Comparison

For the Specialty Retail subindustry, Sanrio Co's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sanrio Co Beneish M-Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Sanrio Co's Beneish M-Score falls into.


SNROF
80GF Score
Sanrio Co Ltd SNROF
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Sanrio Co Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Sanrio Co for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9072+0.528 * 0.9809+0.404 * 1.174+0.892 * 1.2582+0.115 * 0.9578
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.9829+4.679 * 0.008752-0.327 * 0.6514
=-2.12

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was $176 Mil.
Revenue was $1,223 Mil.
Gross Profit was $946 Mil.
Total Current Assets was $1,062 Mil.
Total Assets was $1,479 Mil.
Property, Plant and Equipment(Net PPE) was $126 Mil.
Depreciation, Depletion and Amortization(DDA) was $18 Mil.
Selling, General, & Admin. Expense(SGA) was $68 Mil.
Total Current Liabilities was $324 Mil.
Long-Term Debt & Capital Lease Obligation was $88 Mil.
Net Income was $344 Mil.
Gross Profit was $0 Mil.
Cash Flow from Operations was $331 Mil.
Total Receivables was $154 Mil.
Revenue was $972 Mil.
Gross Profit was $737 Mil.
Total Current Assets was $1,018 Mil.
Total Assets was $1,358 Mil.
Property, Plant and Equipment(Net PPE) was $113 Mil.
Depreciation, Depletion and Amortization(DDA) was $15 Mil.
Selling, General, & Admin. Expense(SGA) was $55 Mil.
Total Current Liabilities was $331 Mil.
Long-Term Debt & Capital Lease Obligation was $250 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(175.848 / 1223.12) / (154.068 / 972.134)
=0.14377 / 0.158484
=0.9072

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(737.292 / 972.134) / (945.68 / 1223.12)
=0.758426 / 0.77317
=0.9809

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (1062.29 + 125.943) / 1478.951) / (1 - (1017.714 + 112.829) / 1357.905)
=0.19657 / 0.167436
=1.174

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=1223.12 / 972.134
=1.2582

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(15.437 / (15.437 + 112.829)) / (18.099 / (18.099 + 125.943))
=0.120351 / 0.125651
=0.9578

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(67.871 / 1223.12) / (54.885 / 972.134)
=0.05549 / 0.056458
=0.9829

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((88.252 + 323.873) / 1478.951) / ((250.299 + 330.59) / 1357.905)
=0.27866 / 0.427783
=0.6514

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(344.133 - 0 - 331.189) / 1478.951
=0.008752

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Sanrio Co has a M-score of -2.12 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.05 mean?
Sanrio Co (SNROF) has a Beneish M-Score of -2.05 as of Jun. 25, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Sanrio Co and its competitors. According to the industry distribution chart, Sanrio Co ranks #846 out of 1087 companies in the Retail - Cyclical industry, placing it in the top 77.8%.
Is Sanrio Co's Beneish M-Score too high?
Sanrio Co's current Beneish M-Score is -2.05. Based on the distribution chart, Sanrio Co ranks #846 out of 1087 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Sanrio Co has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Beneish M-Score compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Sanrio Co ranks #846 out of 1087 companies for Beneish M-Score. This places Sanrio Co in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Retail - Cyclical company?
A good Beneish M-Score depends on the Retail - Cyclical industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Sanrio Co and its competitors. Sanrio Co's current Beneish M-Score is -2.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Modestly Undervalued. The stock's GF Value™ is $8.41, compared to a current price of $6.14 — trading 27% below its estimated fair value. The current Beneish M-Score is -2.05. Sanrio Co's overall GF Score™ is 80/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Sanrio Co (SNROF), the current Beneish M-Score is -2.05 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sanrio Co (SNROF) Overvalued in 2026?

Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued. The current stock price of $6.14 is trading 27% below its estimated GF Value™ of $8.41. GuruFocus considers Sanrio Co to be Modestly Undervalued.

Key valuation signals for SNROF:

  • Beneish M-Score: -2.05
  • GF Value™: $8.41 vs. price of $6.14 (27% below fair value)
  • GF Score™: 80/100

No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sanrio Co Business Description

Address 1-11-1 Osaki, Shinagawa-ku, Tokyo, JPN, 141-8603
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
80GF Score

Get the complete analysis for SNROF

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.14
Price
$8.41
GF Value