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Sanrio CoSNROF -0.87%91 Intrinsic Value: Projected FCF is $1.89 as of Aug. 26, 2026. GuruFocus rates SNROF with a GF Score™ of 91/100 and a GF Value™ of $9.25 (Modestly Undervalued). Among 769 Retail - Cyclical companies, Sanrio Co ranks worse than 92.59% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-08-26), Sanrio Co's Intrinsic Value: Projected FCF is $1.89. The stock price of Sanrio Co is $8.00. Therefore, Sanrio Co's Price-to-Intrinsic-Value-Projected-FCF of today is 4.2.
The historical rank and industry rank for Sanrio Co's Intrinsic Value: Projected FCF or its related term are showing as below:
SNROF'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 1.08 Med: 2.62 Max: 7.16
Current: 4.23
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Sanrio Co was 7.16. The lowest was 1.08. And the median was 2.62.
SNROF's Price-to-Projected-FCF is ranked worse than 92.59% of 769
companies
in the Retail - Cyclical industry
Industry Median: 0.78
vs SNROF: 4.23
Sanrio Co (OTCPK:SNROF) Intrinsic Value: Projected FCF Explanation
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Sanrio Co's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
8.00
/
1.9571325913485
=
4.09
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sanrio Co Intrinsic Value: Projected FCF Related Terms
Sanrio Co Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Sanrio Co's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SNROF vs CASY, WSM, ULTA: Intrinsic Value: Projected FCF Comparison
For the Specialty Retail subindustry, Sanrio Co's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sanrio Co Price-to-Projected-FCF vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Sanrio Co's Price-to-Projected-FCF falls into.
Sanrio Co Intrinsic Value: Projected FCF Calculation
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $1.89 mean?
Sanrio Co (SNROF) has a Intrinsic Value: Projected FCF of $1.89 as of Aug. 26, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Sanrio Co and its competitors. According to the industry distribution chart, Sanrio Co ranks #712 out of 769 companies in the Retail - Cyclical industry, placing it in the top 92.6%.
Is Sanrio Co's Intrinsic Value: Projected FCF too high?
Sanrio Co's current Intrinsic Value: Projected FCF is $1.89. The Retail - Cyclical industry median Intrinsic Value: Projected FCF is 0.78. Sanrio Co's value of $1.89 is 142.3% above this industry median. Based on the distribution chart, Sanrio Co ranks #712 out of 769 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Sanrio Co has a GF Score™ of 91/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Intrinsic Value: Projected FCF compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Sanrio Co ranks #712 out of 769 companies for Intrinsic Value: Projected FCF. This places Sanrio Co in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.78. Sanrio Co's value of $1.89 is 142.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Retail - Cyclical company?
The median Intrinsic Value: Projected FCF among Retail - Cyclical companies is 0.78, based on 769 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sanrio Co's current Intrinsic Value: Projected FCF of $1.89 is 142.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Sanrio Co and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: Projected FCF is 0.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sanrio Co's current Intrinsic Value: Projected FCF is $1.89. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Modestly Undervalued. The stock's GF Value™ is $9.25, compared to a current price of $8.00 — trading 13.5% below its estimated fair value. The current Intrinsic Value: Projected FCF is $1.89 and 142.3% above the Retail - Cyclical industry median of 0.78. Sanrio Co's overall GF Score™ is 91/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Sanrio Co (SNROF), the current Intrinsic Value: Projected FCF is $1.89 as of Aug. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sanrio Co (SNROF) Overvalued in 2026?
Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued.
The current stock price of $8.00 is trading 13.5% below its estimated GF Value™ of $9.25.
GuruFocus considers Sanrio Co to be Modestly Undervalued.
Key valuation signals for SNROF:
Intrinsic Value: Projected FCF: $1.89
GF Value™: $9.25 vs. price of $8.00 (13.5% below fair value)
Industry Position: 142.3% above the Retail - Cyclical median (#712 of 769)
No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
91GF Score
Get the complete analysis for SNROF
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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