SNROF (Sanrio Co) Moat Score: 4/10 (As of Jun. 26, 2026)


SNROF Sanrio Co Ltd SNROF
80 GF Score
Price $6.14
GF Value $7.79
Valuation Modestly Undervalued
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What is Sanrio Co Moat Score?

Sanrio Co SNROF 80 Moat Score is 4 as of Jun. 26, 2026. GuruFocus rates SNROF with a GF Score™ of 80/100 and a GF Value™ of $7.79 (Modestly Undervalued). Among 1,122 Retail - Cyclical companies, Sanrio Co ranks better than 88.68% on this metric.

Sanrio Co has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Sanrio Co has Narrow Moat: Sanrio Co Ltd has a discernible but modest moat due to its strong brand strength and customer loyalty, particularly in character licensing. However, it faces challenges in expanding its market share and lacks significant cost advantages, resulting in a modest narrow moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Sanrio Co might have Narrow Moat - Discernible but modest moat.

Sanrio Co  (OTCPK:SNROF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Sanrio Co Moat Score Related Terms

SNROF vs CASY, WSM, ULTA: Moat Score Comparison

For the Specialty Retail subindustry, Sanrio Co's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Sanrio Co Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Moat Score distribution charts can be found below:

* The bar in red indicates where Sanrio Co's Moat Score falls into.


SNROF
80GF Score
Sanrio Co Ltd SNROF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Sanrio Co (SNROF) has a Moat Score of 4 as of Jun. 26, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Sanrio Co ranks #127 out of 1122 companies in the Retail - Cyclical industry, placing it in the top 11.3%.
Is Sanrio Co's Moat Score too high?
Sanrio Co's current Moat Score is 4. Based on the distribution chart, Sanrio Co ranks #127 out of 1122 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Sanrio Co has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Moat Score compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Sanrio Co ranks #127 out of 1122 companies for Moat Score. This places Sanrio Co in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Sanrio Co's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Modestly Undervalued. The stock's GF Value™ is $7.79, compared to a current price of $6.14 — trading 21.2% below its estimated fair value. The current Moat Score is 4. Sanrio Co's overall GF Score™ is 80/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Sanrio Co (SNROF), the current Moat Score is 4 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sanrio Co (SNROF) Overvalued in 2026?

Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued. The current stock price of $6.14 is trading 21.2% below its estimated GF Value™ of $7.79. GuruFocus considers Sanrio Co to be Modestly Undervalued.

Key valuation signals for SNROF:

  • Moat Score: 4
  • GF Value™: $7.79 vs. price of $6.14 (21.2% below fair value)
  • GF Score™: 80/100

No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Sanrio Co Business Description

Address 1-11-1 Osaki, Shinagawa-ku, Tokyo, JPN, 141-8603
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
80GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.14
Price
$7.79
GF Value