SNROF (Sanrio Co) Momentum Rank: 9 (As of Aug. 12, 2026) — 125% Above Median

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SNROF Sanrio Co Ltd SNROF
92 GF Score
Price $9.30
GF Value $8.43
Valuation Fairly Valued
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What is Sanrio Co Momentum Rank?

Sanrio Co SNROF +5.47% 92 Momentum Rank is 9 as of Aug. 12, 2026, which is 125% above its 10-year median of 4.00. GuruFocus rates SNROF with a GF Score™ of 92/100 and a GF Value™ of $8.43 (Fairly Valued).

Sanrio Co has the Momentum Rank of 9.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

SNROF vs CASY, WSM, ULTA: Momentum Rank Comparison

For the Specialty Retail subindustry, Sanrio Co's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Sanrio Co Momentum Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Sanrio Co's Momentum Rank falls into.


SNROF
92GF Score
Sanrio Co Ltd SNROF
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 9 mean?
Sanrio Co (SNROF) has a Momentum Rank of 9 as of Aug. 12, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Sanrio Co and its competitors. This is 125% above median its historical median of 4.00. Over the past decade, Sanrio Co's Momentum Rank has ranged from 1.00 to 10.00.
Is Sanrio Co's Momentum Rank too high?
Sanrio Co's current Momentum Rank of 9 is 125% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Sanrio Co has a GF Score™ of 92/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Momentum Rank compare to CASY and WSM?
Sanrio Co's Momentum Rank of 9 can be compared against companies in the Retail - Cyclical industry. Historically, Sanrio Co's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Retail - Cyclical company?
A good Momentum Rank depends on the Retail - Cyclical industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Sanrio Co and its competitors. Sanrio Co's current Momentum Rank is 9, which is 125% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (SNROF) is currently considered Fairly Valued. The stock's GF Value™ is $8.43, compared to a current price of $9.30 — trading 10.3% above its estimated fair value. The current Momentum Rank is 9, which is 125% above median its 10-year median of 4.00. Sanrio Co's overall GF Score™ is 92/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Sanrio Co (SNROF), the current Momentum Rank is 9 as of Aug. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sanrio Co (SNROF) Overvalued in 2026?

Based on GuruFocus' analysis, Sanrio Co stock appears to be overvalued. The current stock price of $9.30 is trading 10.3% above its estimated GF Value™ of $8.43. GuruFocus considers Sanrio Co to be Fairly Valued.

Key valuation signals for SNROF:

  • Momentum Rank: 9 (125% above median its 10-year median of 4.00)
  • GF Value™: $8.43 vs. price of $9.30 (10.3% above fair value)
  • GF Score™: 92/100

No single metric tells the full story. See the SNROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Sanrio Co Business Description

Address 1-11-1 Osaki, Shinagawa-ku, Tokyo, JPN, 141-8603
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
92GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$9.30
Price
$8.43
GF Value