Booking HoldingsXSWX:BKNG 82 Buyback Yield % is 5.70 as of Jul. 09, 2026, which is 34% above its 10-year median of 4.25. GuruFocus rates XSWX:BKNG with a GF Score™ of 82/100 and a GF Value™ of CHF182.28 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 266 Travel & Leisure companies, Booking Holdings ranks better than 87.22% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for Booking Holdings's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:BKNG vs ABNB, RCL, VIK: Buyback Yield % Comparison
For the Travel Services subindustry, Booking Holdings's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings Buyback Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where Booking Holdings's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (XSWX:BKNG) has a Buyback Yield % of 5.70 as of Jul. 09, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Booking Holdings and its competitors. This is 34% above median its historical median of 4.25. Over the past decade, Booking Holdings' Buyback Yield % has ranged from 0.17 to 12.16. According to the industry distribution chart, Booking Holdings ranks #34 out of 266 companies in the Travel & Leisure industry, placing it in the top 12.8%.
Is Booking Holdings' Buyback Yield % too high?
Booking Holdings' current Buyback Yield % of 5.70 is 34% above median its 10-year median of 4.25. Over the past 10 years, this metric has ranged from a low of 0.17 to a high of 12.16. The Travel & Leisure industry median Buyback Yield % is 0.09. Booking Holdings' value of 5.70 is 6605.9% above this industry median. Based on the distribution chart, Booking Holdings ranks #34 out of 266 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Booking Holdings has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Buyback Yield % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #34 out of 266 companies for Buyback Yield %. This places Booking Holdings in the top 13% of its industry — outperforming the majority of peers. The industry median Buyback Yield % is 0.09. Booking Holdings' value of 5.70 is 6605.9% above this benchmark. Historically, Booking Holdings' own Buyback Yield % has ranged from 0.17 to 12.16 over the past decade. While the company's 10-year median is 4.25 vs. the industry median of 0.09, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Travel & Leisure company?
The median Buyback Yield % among Travel & Leisure companies is 0.09, based on 266 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current Buyback Yield % of 5.70 is 6605.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Buyback Yield % is 0.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Buyback Yield % is 5.70, which is 34% above median its own 10-year median of 4.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XSWX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF182.28, compared to a current price of CHF147.64 — trading 19% below its estimated fair value. The current Buyback Yield % is 5.70, which is 34% above median its 10-year median of 4.25 and 6605.9% above the Travel & Leisure industry median of 0.09. Booking Holdings' overall GF Score™ is 82/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Booking Holdings (XSWX:BKNG), the current Buyback Yield % is 5.70 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of CHF147.64 is trading 19% below its estimated GF Value™ of CHF182.28.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for XSWX:BKNG:
Buyback Yield %: 5.70 (34% above median its 10-year median of 4.25)
GF Value™: CHF182.28 vs. price of CHF147.64 (19% below fair value)
Industry Position: 6605.9% above the Travel & Leisure median (#34 of 266)
No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
82GF Score
Get the complete analysis for XSWX:BKNG
Buyback Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
XSWX:BKNG has been successfully added to your 
