Booking Holdings (XSWX:BKNG) Moat Score: 8/10 (As of Jul. 03, 2026)


XSWX:BKNG Booking Holdings Inc XSWX:BKNG
28 GF Score
Price CHF147.78
GF Value CHF179.67
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Moat Score?

Booking Holdings XSWX:BKNG -0.85% 28 Moat Score is 8 as of Jul. 03, 2026. GuruFocus rates XSWX:BKNG with a GF Score™ of 28/100 and a GF Value™ of CHF179.67 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 877 Travel & Leisure companies, Booking Holdings ranks better than 99.89% on this metric.

Booking Holdings has the Moat Score of 8, which implies that the company might have Wide Moat - Clear and robust wide moat.

Booking Holdings has Wide Moat: Booking Holdings Inc benefits from strong network effects, significant customer switching costs, and a robust brand. The company has a superior distribution network and pricing power, supported by consistent innovation and R&D capabilities, establishing a clear and robust wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Booking Holdings might have Wide Moat - Clear and robust wide moat.

Booking Holdings  (XSWX:BKNG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Booking Holdings Moat Score Related Terms

XSWX:BKNG vs ABNB, RCL, VIK: Moat Score Comparison

For the Travel Services subindustry, Booking Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Booking Holdings Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Moat Score falls into.


XSWX:BKNG
28GF Score
Booking Holdings Inc XSWX:BKNG
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 8 mean?
Booking Holdings (XSWX:BKNG) has a Moat Score of 8 as of Jul. 03, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Booking Holdings ranks #1 out of 877 companies in the Travel & Leisure industry, placing it in the top 0.099999999999994%.
Is Booking Holdings' Moat Score too high?
Booking Holdings' current Moat Score is 8. Based on the distribution chart, Booking Holdings ranks #1 out of 877 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Booking Holdings has a GF Score™ of 28/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Moat Score compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #1 out of 877 companies for Moat Score. This places Booking Holdings in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Booking Holdings's current Moat Score is 8. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XSWX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF179.67, compared to a current price of CHF147.78 — trading 17.7% below its estimated fair value. The current Moat Score is 8. Booking Holdings' overall GF Score™ is 28/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Booking Holdings (XSWX:BKNG), the current Moat Score is 8 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of CHF147.78 is trading 17.7% below its estimated GF Value™ of CHF179.67. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for XSWX:BKNG:

  • Moat Score: 8
  • GF Value™: CHF179.67 vs. price of CHF147.78 (17.7% below fair value)
  • GF Score™: 28/100 with 2 warning signs

No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
28GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF147.78
Price
CHF179.67
GF Value