Booking Holdings (XSWX:BKNG) Quality Rank


XSWX:BKNG Booking Holdings Inc XSWX:BKNG
28 GF Score
Price CHF148.18
GF Value CHF175.23
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

Booking Holdings Quality Rank Related Terms

XSWX:BKNG
28GF Score
Booking Holdings Inc XSWX:BKNG
Quality Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of CHF148.18 is trading 15.4% below its estimated GF Value™ of CHF175.23. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for XSWX:BKNG:

  • Quality Rank:
  • GF Value™: CHF175.23 vs. price of CHF148.18 (15.4% below fair value)
  • GF Score™: 28/100 with 2 warning signs

No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
28GF Score

Get the complete analysis for XSWX:BKNG

Quality Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF148.18
Price
CHF175.23
GF Value