Booking Holdings (XSWX:BKNG) Margin of Safety % (DCF Dividends Based): N/A (As of Jul. 04, 2026)


XSWX:BKNG Booking Holdings Inc XSWX:BKNG
28 GF Score
Price CHF148.18
GF Value CHF180.26
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Margin of Safety % (DCF Dividends Based)?

Margin of Safety % (DCF Dividends Based) = (Intrinsic Value: DCF (Dividends Based) - Current Price) / Intrinsic Value: DCF (Dividends Based).

Note: Discounted Dividend model is only suitable for companies who have a consistant distribution history with more than 5 years. If the company's dividends does not remain steady over a long period, results may not be accurate due to the low consistency. The model is also only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's Predictability Rank is 1-Star or Not Rated, the data will not be stored into our database.

Booking Holdings's Predictability Rank is 1-Star. Thus, the DCF related results in the screener and portfolio will appear as zero and Margin of Safety % (DCF Dividends Based) is not calculated.

XSWX:BKNG vs ABNB, RCL, VIK: Margin of Safety % (DCF Dividends Based) Comparison

For the Travel Services subindustry, Booking Holdings's Margin of Safety % (DCF Dividends Based), along with its competitors' market caps and Margin of Safety % (DCF Dividends Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Booking Holdings Margin of Safety % (DCF Dividends Based) vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Margin of Safety % (DCF Dividends Based) distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Margin of Safety % (DCF Dividends Based) falls into.


XSWX:BKNG
28GF Score
Booking Holdings Inc XSWX:BKNG
Margin of Safety % (DCF Dividends Based) is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of CHF148.18 is trading 17.8% below its estimated GF Value™ of CHF180.26. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for XSWX:BKNG:

  • Margin of Safety % (DCF Dividends Based): N/A
  • GF Value™: CHF180.26 vs. price of CHF148.18 (17.8% below fair value)
  • GF Score™: 28/100 with 2 warning signs

No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
28GF Score

Get the complete analysis for XSWX:BKNG

Margin of Safety % (DCF Dividends Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF148.18
Price
CHF180.26
GF Value