The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.
As of today (2026-07-12), Booking Holdings's 9-Day RSI is 50.77.
The industry rank for Booking Holdings's 9-Day RSI or its related term are showing as below:
XSWX:BKNG's 9-Day RSI is ranked worse than 62.98% of 894
companies
in the Travel & Leisure industry
Industry Median: 49.035
vs XSWX:BKNG: 50.77
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.
Booking Holdings 9-Day RSI Related Terms
XSWX:BKNG vs ABNB, RCL, VIK: 9-Day RSI Comparison
For the Travel Services subindustry, Booking Holdings's 9-Day RSI, along with its competitors' market caps and 9-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings 9-Day RSI vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's 9-Day RSI distribution charts can be found below:
* The bar in red indicates where Booking Holdings's 9-Day RSI falls into.
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (XSWX:BKNG) has a 9-Day RSI of 50.77 as of Jul. 12, 2026. According to the industry distribution chart, Booking Holdings ranks #563 out of 894 companies in the Travel & Leisure industry, placing it in the top 63%.
Is Booking Holdings' 9-Day RSI too high?
Booking Holdings' current 9-Day RSI is 50.77. The Travel & Leisure industry median 9-Day RSI is 49.04. Booking Holdings' value of 50.77 is 3.5% above this industry median. Based on the distribution chart, Booking Holdings ranks #563 out of 894 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Booking Holdings has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' 9-Day RSI compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #563 out of 894 companies for 9-Day RSI. This places Booking Holdings in the lower half of its industry. The industry median 9-Day RSI is 49.04. Booking Holdings' value of 50.77 is 3.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 9-Day RSI for a Travel & Leisure company?
The median 9-Day RSI among Travel & Leisure companies is 49.04, based on 894 companies in the industry. Companies in the top quartile (top 25%) have a 9-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 9-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current 9-Day RSI of 50.77 is 3.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 9-Day RSI mean?
A high 9-Day RSI can signal that a stock is expensive relative to its fundamentals. For the Travel & Leisure industry, the median 9-Day RSI is 49.04 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current 9-Day RSI is 50.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XSWX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF175.53, compared to a current price of CHF144.20 — trading 17.8% below its estimated fair value. The current 9-Day RSI is 50.77 and 3.5% above the Travel & Leisure industry median of 49.04. Booking Holdings' overall GF Score™ is 82/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 9-Day RSI calculated?
9-Day RSI is calculated from a company's financial statements. For Booking Holdings (XSWX:BKNG), the current 9-Day RSI is 50.77 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of CHF144.20 is trading 17.8% below its estimated GF Value™ of CHF175.53.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for XSWX:BKNG:
9-Day RSI: 50.77
GF Value™: CHF175.53 vs. price of CHF144.20 (17.8% below fair value)
Industry Position: 3.5% above the Travel & Leisure median (#563 of 894)
No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
82GF Score
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9-Day RSI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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