Booking Holdings (XSWX:BKNG) Shareholder Yield % : 5.24% (As of Mar. 2026) — 33% Above Median


XSWX:BKNG Booking Holdings Inc XSWX:BKNG
28 GF Score
Price CHF147.78
GF Value CHF179.67
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Shareholder Yield %?

Booking Holdings XSWX:BKNG 28 Shareholder Yield % is 5.24% as of Mar. 2026, which is 33% above its 10-year median of 3.95. GuruFocus rates XSWX:BKNG with a GF Score™ of 28/100 and a GF Value™ of CHF179.67 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 822 Travel & Leisure companies, Booking Holdings ranks better than 69.59% on this metric.

Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. It is a measure of shareholder return. As of today, Booking Holdings's Shareholder Yield % was 5.24%.


Booking Holdings  (XSWX:BKNG) Shareholder Yield % Explanation

Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. The term was coined by William W. Priest of Epoch Investment Partners in a paper in 2005 entitled The Case for Shareholder Yield as a Dominant Driver of Future Equity Returns. William Priest indicated that "shareholder yield is a term that we came up with to reflect the various ways dividends can be paid to owners of a business in a publicly-traded company."

Shareholder Yield % is calculated by three components: Dividend Yield %, Buyback Yield %, and Net Debt Paydown Yield %.

Dividend Yield % shows how much a company pays out in dividends each year relative to its stock price, which is most obvious form of shareholder return.

Buyback Yield % is the net repurchase of shares outstanding over the market capital of the company. Shares repurchases also increase shareholder value by returning the money back to shareholders.

Net Debt Paydown Yield % is the change in average of four quarters of company's total debt over a company's market cap. Assuming the total value of a company remains that same, shareholder value is increased as debt is reduced.


Booking Holdings Shareholder Yield % Related Terms


Booking Holdings Shareholder Yield % Historical Data

* Premium members only.

The historical data trend for Booking Holdings's Shareholder Yield % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings Shareholder Yield % Chart

Booking Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Shareholder Yield %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -0.76 10.92 5.65 2.81 3.95

Booking Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Shareholder Yield % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.23 3.46 3.33 3.95 5.70

XSWX:BKNG vs ABNB, RCL, VIK: Shareholder Yield % Comparison

For the Travel Services subindustry, Booking Holdings's Shareholder Yield %, along with its competitors' market caps and Shareholder Yield % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings Shareholder Yield % vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Shareholder Yield % distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Shareholder Yield % falls into.


XSWX:BKNG
28GF Score
Booking Holdings Inc XSWX:BKNG
Shareholder Yield % is just one metric. See GF Score™, valuation, warning signs, and more.
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Booking Holdings Shareholder Yield % Calculation

Booking Holdings's Shareholder Yield % for the quarter that ended in Mar. 2026 is calculated as:

Shareholder Yield %=Dividend Yield %+Buyback Yield %+Net Debt Paydown Yield %
=0.26 %+6.12 %+-0.05 %
=6.33 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* All the data are calculated by TTM values. Note that if a companies is traded in several exchanges, then we calculate the company level data for Shareholder Yield % using the primary share class stock data. The calculation result in definition page is for demonstration purpose only, and it's showing the share class level data. Therefore, the numbers in the calculation may differ from elsewhere if the stock is not a primary share.

Frequently Asked Questions Learn more about Shareholder Yield % →
What does a Shareholder Yield % of 5.24% mean?
Booking Holdings (XSWX:BKNG) has a Shareholder Yield % of 5.24% as of Mar. 2026. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Booking Holdings and its competitors. This is 33% above median its historical median of 3.95. According to the industry distribution chart, Booking Holdings ranks #250 out of 822 companies in the Travel & Leisure industry, placing it in the top 30.4%.
Is Booking Holdings' Shareholder Yield % too high?
Booking Holdings' current Shareholder Yield % of 5.24% is 33% above median its 10-year median of 3.95. The Travel & Leisure industry median Shareholder Yield % is 1.21. Booking Holdings' value of 5.24% is 334.9% above this industry median. Based on the distribution chart, Booking Holdings ranks #250 out of 822 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Booking Holdings has a GF Score™ of 28/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Shareholder Yield % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #250 out of 822 companies for Shareholder Yield %. This puts Booking Holdings in the upper half of its industry. The industry median Shareholder Yield % is 1.21. Booking Holdings' value of 5.24% is 334.9% above this benchmark. While the company's 10-year median is 3.95 vs. the industry median of 1.21, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shareholder Yield % for a Travel & Leisure company?
The median Shareholder Yield % among Travel & Leisure companies is 1.21, based on 822 companies in the industry. Companies in the top quartile (top 25%) have a Shareholder Yield % significantly above this median, while those in the bottom quartile fall well below. However, Shareholder Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current Shareholder Yield % of 5.24% is 334.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shareholder Yield % mean?
A high Shareholder Yield % can signal that a stock is expensive relative to its fundamentals. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Shareholder Yield % is 1.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Shareholder Yield % is 5.24%, which is 33% above median its own 10-year median of 3.95. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XSWX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF179.67, compared to a current price of CHF147.78 — trading 17.7% below its estimated fair value. The current Shareholder Yield % is 5.24%, which is 33% above median its 10-year median of 3.95 and 334.9% above the Travel & Leisure industry median of 1.21. Booking Holdings' overall GF Score™ is 28/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shareholder Yield % calculated?
Shareholder Yield % is calculated from a company's financial statements. For Booking Holdings (XSWX:BKNG), the current Shareholder Yield % is 5.24% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of CHF147.78 is trading 17.7% below its estimated GF Value™ of CHF179.67. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for XSWX:BKNG:

  • Shareholder Yield %: 5.24% (33% above median its 10-year median of 3.95)
  • GF Value™: CHF179.67 vs. price of CHF147.78 (17.7% below fair value)
  • GF Score™: 28/100 with 2 warning signs
  • Industry Position: 334.9% above the Travel & Leisure median (#250 of 822)

No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
28GF Score

Get the complete analysis for XSWX:BKNG

Shareholder Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF147.78
Price
CHF179.67
GF Value