Booking Holdings has the GF Score of 28, which implies that the company
might have
Worst future performance potential, or not enough data.
The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.
GF Score takes following five key aspects into consideration:
Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.
Based on research and backtesting result, GuruFocus believes Booking Holdings
might have
Worst future performance potential, or not enough data.
Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.
Booking Holdings (XSWX:BKNG) GF Score Explanation
Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:
GF Score
Performance Potential and All-in-One Screener Examples (1)
(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.
Booking Holdings GF Score Related Terms
XSWX:BKNG vs ABNB, RCL, VIK: GF Score Comparison
For the Travel Services subindustry, Booking Holdings's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings GF Score vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's GF Score distribution charts can be found below:
* The bar in red indicates where Booking Holdings's GF Score falls into.
Booking Holdings (XSWX:BKNG) has a GF Score of 28 as of Jul. 04, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Booking Holdings and its competitors. This is 68% below median its historical median of 88.00. Over the past decade, Booking Holdings' GF Score has ranged from 23.00 to 99.00.
Is Booking Holdings' GF Score too high?
Booking Holdings' current GF Score of 28 is 68% below median its 10-year median of 88.00. Over the past 10 years, this metric has ranged from a low of 23.00 to a high of 99.00. Overall, Booking Holdings has a GF Score™ of 28/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' GF Score compare to ABNB and RCL?
Booking Holdings' GF Score of 28 can be compared against companies in the Travel & Leisure industry. Historically, Booking Holdings' own GF Score has ranged from 23.00 to 99.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Travel & Leisure company?
A good GF Score depends on the Travel & Leisure industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Booking Holdings and its competitors. Booking Holdings's current GF Score is 28, which is 68% below median its own 10-year median of 88.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XSWX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF180.26, compared to a current price of CHF148.18 — trading 17.8% below its estimated fair value. The current GF Score is 28, which is 68% below median its 10-year median of 88.00. Booking Holdings' overall GF Score™ is 28/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For Booking Holdings (XSWX:BKNG), the current GF Score is 28 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of CHF148.18 is trading 17.8% below its estimated GF Value™ of CHF180.26.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for XSWX:BKNG:
GF Score: 28 (68% below median its 10-year median of 88.00)
GF Value™: CHF180.26 vs. price of CHF148.18 (17.8% below fair value)
No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
28GF Score
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