Booking Holdings (XSWX:BKNG) Institutional Ownership: 72.56% (As of Jul. 19, 2026)

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XSWX:BKNG Booking Holdings Inc XSWX:BKNG
82 GF Score
Price CHF145.52
GF Value CHF175.87
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Institutional Ownership?

Booking Holdings XSWX:BKNG -0.78% 82 Institutional Ownership is 72.56% as of Jul. 19, 2026. GuruFocus rates XSWX:BKNG with a GF Score™ of 82/100 and a GF Value™ of CHF175.87 (Modestly Undervalued). The stock has 2 warning signs investors should review.

Institutional ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Booking Holdings's institutional ownership is 72.56%.

Insider Ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Booking Holdings's Insider Ownership is 0.00%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Booking Holdings's Float Percentage Of Total Shares Outstanding is 99.83%.

Booking Holdings Institutional Ownership Historical Data

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The historical data trend for Booking Holdings's Institutional Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings Institutional Ownership Chart

Booking Holdings Historical Data

The historical data trend for Booking Holdings can be seen below:

2025-09-30 2025-10-31 2025-11-30 2025-12-31 2026-01-31 2026-02-28 2026-03-31 2026-04-30 2026-05-31 2026-06-30
Institutional Ownership 71.14 69.25 67.74 68.70 68.07 67.17 78.04 77.78 77.48 72.56
XSWX:BKNG
82GF Score
Booking Holdings Inc XSWX:BKNG
Institutional Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
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Booking Holdings Institutional Ownership Calculation

The percentage of shares that are owned by institutions out of the total shares outstanding.

What does a Institutional Ownership of 72.56% mean?
Booking Holdings (XSWX:BKNG) has a Institutional Ownership of 72.56% as of Jul. 19, 2026. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Booking Holdings and its competitors.
Is Booking Holdings' Institutional Ownership too high?
Booking Holdings' current Institutional Ownership is 72.56%. Overall, Booking Holdings has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Institutional Ownership compare to ABNB and RCL?
Booking Holdings' Institutional Ownership of 72.56% can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Institutional Ownership for a Travel & Leisure company?
A good Institutional Ownership depends on the Travel & Leisure industry context. However, Institutional Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Institutional Ownership mean?
A high Institutional Ownership can signal that a stock is expensive relative to its fundamentals. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Booking Holdings and its competitors. Booking Holdings's current Institutional Ownership is 72.56%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XSWX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF175.87, compared to a current price of CHF145.52 — trading 17.3% below its estimated fair value. The current Institutional Ownership is 72.56%. Booking Holdings' overall GF Score™ is 82/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Institutional Ownership calculated?
Institutional Ownership is calculated from a company's financial statements. For Booking Holdings (XSWX:BKNG), the current Institutional Ownership is 72.56% as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (XSWX:BKNG) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of CHF145.52 is trading 17.3% below its estimated GF Value™ of CHF175.87. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for XSWX:BKNG:

  • Institutional Ownership: 72.56%
  • GF Value™: CHF175.87 vs. price of CHF145.52 (17.3% below fair value)
  • GF Score™: 82/100 with 2 warning signs

No single metric tells the full story. See the XSWX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
82GF Score

Get the complete analysis for XSWX:BKNG

Institutional Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF145.52
Price
CHF175.87
GF Value