Bread Financial Holdings (BSP:A1LL34) Cyclically Adjusted PB Ratio: (As of Aug. 19, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:A1LL34 Bread Financial Holdings Inc BSP:A1LL34
45 GF Score
Price R$144.06
GF Value R$75.70
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Bread Financial Holdings Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Bread Financial Holdings  (BSP:A1LL34) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Bread Financial Holdings Cyclically Adjusted PB Ratio Related Terms


Bread Financial Holdings Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Bread Financial Holdings's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings Cyclically Adjusted PB Ratio Chart

Bread Financial Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.12 1.02 0.78 1.31 1.47

Bread Financial Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.17 1.12 1.47 1.43 0.00

BSP:A1LL34 vs SLM, NNI, SEZL: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, Bread Financial Holdings's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's Cyclically Adjusted PB Ratio falls into.


BSP:A1LL34
45GF Score
Bread Financial Holdings Inc BSP:A1LL34
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bread Financial Holdings Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Bread Financial Holdings's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Bread Financial Holdings's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=105.913/333.9520*333.9520
=105.913

Current CPI (Jun. 2026) = 333.9520.

Bread Financial Holdings Quarterly Data

Book Value per Share CPI Adj_Book
201609 25.100 241.428 34.719
201612 24.223 241.432 33.506
201703 19.105 243.801 26.170
201706 21.150 244.955 28.834
201709 22.568 246.819 30.535
201712 27.587 246.524 37.371
201803 29.561 249.554 39.558
201806 36.327 251.989 48.143
201809 43.104 252.439 57.022
201812 42.399 251.233 56.359
201903 41.115 254.202 54.014
201906 45.293 256.143 59.052
201909 33.441 256.759 43.495
201912 34.239 256.974 44.495
202003 27.897 258.115 36.093
202006 31.397 257.797 40.672
202009 37.420 260.280 48.012
202012 39.387 260.474 50.498
202103 50.015 264.877 63.058
202106 51.800 271.696 63.669
202109 59.511 274.310 72.450
202112 59.099 278.802 70.789
202203 56.659 287.504 65.813
202206 57.648 296.311 64.971
202209 63.150 296.808 71.053
202212 59.523 296.797 66.974
202303 70.592 301.836 78.103
202306 66.266 305.109 72.530
202309 71.726 307.789 77.823
202312 72.503 306.746 78.933
202403 76.165 312.332 81.437
202406 85.885 314.175 91.291
202409 86.728 315.301 91.858
202412 94.777 315.605 100.287
202503 92.783 319.799 96.889
202506 94.195 322.561 97.521
202509 96.680 324.800 99.404
202512 102.897 324.054 106.040
202603 105.257 330.213 106.449
202606 105.913 333.952 105.913

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Bread Financial Holdings (BSP:A1LL34) Overvalued in 2026?

Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued. The current stock price of R$144.06 is trading 90.3% above its estimated GF Value™ of R$75.70. GuruFocus considers Bread Financial Holdings to be Significantly Overvalued.

Key valuation signals for BSP:A1LL34:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: R$75.70 vs. price of R$144.06 (90.3% above fair value)
  • GF Score™: 45/100 with 6 warning signs

No single metric tells the full story. See the BSP:A1LL34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bread Financial Holdings Business Description

Other Exchanges BFH:USA0HCR:UKLID:Germany
Address 3095 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
45GF Score

Get the complete analysis for BSP:A1LL34

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$144.06
Price
R$75.70
GF Value