Bread Financial Holdings (BSP:A1LL34) E10: R$16.60 (As of Mar. 2026)


BSP:A1LL34 Bread Financial Holdings Inc BSP:A1LL34
49 GF Score
Price R$120.77
GF Value R$75.66
Valuation Significantly Overvalued
! 4 Warning Signs
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What is Bread Financial Holdings E10?

Bread Financial Holdings BSP:A1LL34 49 E10 is R$16.60 as of Mar. 2026. GuruFocus rates BSP:A1LL34 with a GF Score™ of 49/100 and a GF Value™ of R$75.66 (Significantly Overvalued). The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Bread Financial Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was R$5.426. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is R$16.60 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Bread Financial Holdings's average E10 Growth Rate was 3.30% per year. During the past 3 years, the average E10 Growth Rate was 2.70% per year. During the past 5 years, the average E10 Growth Rate was 5.00% per year. During the past 10 years, the average E10 Growth Rate was 9.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Bread Financial Holdings was 27.90% per year. The lowest was 2.70% per year. And the median was 15.70% per year.

As of today (2026-07-12), Bread Financial Holdings's current stock price is R$120.77. Bread Financial Holdings's E10 for the quarter that ended in Mar. 2026 was R$16.60. Bread Financial Holdings's Shiller PE Ratio of today is 7.28.

During the past 13 years, the highest Shiller PE Ratio of Bread Financial Holdings was 35.14. The lowest was 2.08. And the median was 6.38.


Bread Financial Holdings  (BSP:A1LL34) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Bread Financial Holdings's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=120.77/16.60
=7.28

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Bread Financial Holdings was 35.14. The lowest was 2.08. And the median was 6.38.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Bread Financial Holdings E10 Related Terms


Bread Financial Holdings E10 Historical Data

* Premium members only.

The historical data trend for Bread Financial Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings E10 Chart

Bread Financial Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 15.28 14.61 14.70 18.28 16.64

Bread Financial Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 17.15 16.47 16.33 16.64 16.60

BSP:A1LL34 vs SLM, NNI, UPST: E10 Comparison

For the Credit Services subindustry, Bread Financial Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings Shiller PE Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's Shiller PE Ratio falls into.


BSP:A1LL34
49GF Score
Bread Financial Holdings Inc BSP:A1LL34
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bread Financial Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Bread Financial Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=5.426/330.2130*330.2130
=5.426

Current CPI (Mar. 2026) = 330.2130.

Bread Financial Holdings Quarterly Data

per share eps CPI Adj_EPS
201606 1.061 241.018 1.454
201609 2.887 241.428 3.949
201612 0.151 241.432 0.207
201703 2.017 243.801 2.732
201706 2.035 244.955 2.743
201709 3.289 246.819 4.400
201712 4.020 246.524 5.385
201803 2.418 249.554 3.200
201806 3.705 251.989 4.855
201809 5.536 252.439 7.242
201812 5.097 251.233 6.699
201903 2.688 254.202 3.492
201906 2.545 256.143 3.281
201909 -2.286 256.759 -2.940
201912 2.801 256.974 3.599
202003 0.770 258.115 0.985
202006 1.051 257.797 1.346
202009 3.766 260.280 4.778
202012 0.322 260.474 0.408
202103 8.086 264.877 10.081
202106 6.876 271.696 8.357
202109 5.899 274.310 7.101
202112 0.481 278.802 0.570
202203 5.225 287.504 6.001
202206 0.315 296.311 0.351
202209 3.526 296.808 3.923
202212 -3.528 296.797 -3.925
202303 11.824 301.836 12.936
202306 1.153 305.109 1.248
202309 4.223 307.789 4.531
202312 1.102 306.746 1.186
202403 3.361 312.332 3.553
202406 3.582 314.175 3.765
202409 0.069 315.301 0.072
202412 0.214 315.605 0.224
202503 4.002 319.799 4.132
202506 4.076 322.561 4.173
202509 5.309 324.800 5.397
202512 1.691 324.054 1.723
202603 5.426 330.213 5.426

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of R$16.60 mean?
Bread Financial Holdings (BSP:A1LL34) has a E10 of R$16.60 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors.
Is Bread Financial Holdings' E10 too high?
Bread Financial Holdings' current E10 is R$16.60. Overall, Bread Financial Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Bread Financial Holdings' E10 compare to SLM and NNI?
Bread Financial Holdings' E10 of R$16.60 can be compared against companies in the Credit Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Credit Services company?
A good E10 depends on the Credit Services industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. Bread Financial Holdings's current E10 is R$16.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bread Financial Holdings stock overvalued right now?
Based on GuruFocus' analysis, Bread Financial Holdings (BSP:A1LL34) is currently considered Significantly Overvalued. The stock's GF Value™ is R$75.66, compared to a current price of R$120.77 — trading 59.6% above its estimated fair value. The current E10 is R$16.60. Bread Financial Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Bread Financial Holdings (BSP:A1LL34), the current E10 is R$16.60 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bread Financial Holdings (BSP:A1LL34) Overvalued in 2026?

Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued. The current stock price of R$120.77 is trading 59.6% above its estimated GF Value™ of R$75.66. GuruFocus considers Bread Financial Holdings to be Significantly Overvalued.

Key valuation signals for BSP:A1LL34:

  • E10: R$16.60
  • GF Value™: R$75.66 vs. price of R$120.77 (59.6% above fair value)
  • GF Score™: 49/100 with 4 warning signs

No single metric tells the full story. See the BSP:A1LL34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bread Financial Holdings Business Description

Other Exchanges BFH:USA0HCR:UKLID:Germany
Address 3095 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
49GF Score

Get the complete analysis for BSP:A1LL34

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$120.77
Price
R$75.66
GF Value