Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Nu Skin EnterprisesFRA:NUS +1.08%59 Cyclically Adjusted PB Ratio is 0.28 as of Jul. 29, 2026, which is 90% below its 10-year median of 2.89. GuruFocus rates FRA:NUS with a GF Score™ of 59/100 and a GF Value™ of €7.66 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,437 Consumer Packaged Goods companies, Nu Skin Enterprises ranks better than 92.21% on this metric.
The historical rank and industry rank for Nu Skin Enterprises's Cyclically Adjusted PB Ratio or its related term are showing as below:
FRA:NUS'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.27 Med: 2.89 Max: 7.19
Current: 0.28
During the past years, Nu Skin Enterprises's highest Cyclically Adjusted PB Ratio was 7.19. The lowest was 0.27. And the median was 2.89.
FRA:NUS's Cyclically Adjusted PB Ratio is ranked better than 92.21% of 1437
companies
in the Consumer Packaged Goods industry
Industry Median: 1.25
vs FRA:NUS: 0.28
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Nu Skin Enterprises's adjusted book value per share data for the three months ended in Mar. 2026 was €14.155. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is €16.01 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Nu Skin Enterprises (FRA:NUS) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Nu Skin Enterprises Cyclically Adjusted PB Ratio Related Terms
Nu Skin Enterprises Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for Nu Skin Enterprises's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Nu Skin Enterprises Cyclically Adjusted PB Ratio Chart
FRA:NUS vs WALD, ACU, SKIN: Cyclically Adjusted PB Ratio Comparison
For the Household & Personal Products subindustry, Nu Skin Enterprises's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Nu Skin Enterprises Cyclically Adjusted PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Nu Skin Enterprises's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Nu Skin Enterprises's Cyclically Adjusted PB Ratio falls into.
Nu Skin Enterprises Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
Nu Skin Enterprises's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 0.28 mean?
Nu Skin Enterprises (FRA:NUS) has a Cyclically Adjusted PB Ratio of 0.28 as of Jul. 29, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Nu Skin Enterprises and its competitors. This is 90% below median its historical median of 2.89. Over the past decade, Nu Skin Enterprises' Cyclically Adjusted PB Ratio has ranged from 0.27 to 7.19. According to the industry distribution chart, Nu Skin Enterprises ranks #112 out of 1437 companies in the Consumer Packaged Goods industry, placing it in the top 7.8%.
Is Nu Skin Enterprises' Cyclically Adjusted PB Ratio too high?
Nu Skin Enterprises' current Cyclically Adjusted PB Ratio of 0.28 is 90% below median its 10-year median of 2.89. Over the past 10 years, this metric has ranged from a low of 0.27 to a high of 7.19. The Consumer Packaged Goods industry median Cyclically Adjusted PB Ratio is 1.25. Nu Skin Enterprises' value of 0.28 is 77.6% below this industry median. Based on the distribution chart, Nu Skin Enterprises ranks #112 out of 1437 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Nu Skin Enterprises has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Nu Skin Enterprises' Cyclically Adjusted PB Ratio compare to WALD and ACU?
According to the Consumer Packaged Goods industry distribution chart, Nu Skin Enterprises ranks #112 out of 1437 companies for Cyclically Adjusted PB Ratio. This places Nu Skin Enterprises in the top 8% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PB Ratio is 1.25. Nu Skin Enterprises' value of 0.28 is 77.6% below this benchmark. Historically, Nu Skin Enterprises' own Cyclically Adjusted PB Ratio has ranged from 0.27 to 7.19 over the past decade. While the company's 10-year median is 2.89 vs. the industry median of 1.25, Nu Skin Enterprises has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Consumer Packaged Goods company?
The median Cyclically Adjusted PB Ratio among Consumer Packaged Goods companies is 1.25, based on 1,437 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Nu Skin Enterprises's current Cyclically Adjusted PB Ratio of 0.28 is 77.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Nu Skin Enterprises and its competitors. For the Consumer Packaged Goods industry, the median Cyclically Adjusted PB Ratio is 1.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Nu Skin Enterprises's current Cyclically Adjusted PB Ratio is 0.28, which is 90% below median its own 10-year median of 2.89. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nu Skin Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Nu Skin Enterprises (FRA:NUS) is currently considered Possible Value Trap. The stock's GF Value™ is €7.66, compared to a current price of €4.47 — trading 41.6% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.28, which is 90% below median its 10-year median of 2.89 and 77.6% below the Consumer Packaged Goods industry median of 1.25. Nu Skin Enterprises' overall GF Score™ is 59/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Nu Skin Enterprises (FRA:NUS), the current Cyclically Adjusted PB Ratio is 0.28 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Nu Skin Enterprises (FRA:NUS) Overvalued in 2026?
Based on GuruFocus' analysis, Nu Skin Enterprises stock appears to be undervalued.
The current stock price of €4.47 is trading 41.6% below its estimated GF Value™ of €7.66.
GuruFocus considers Nu Skin Enterprises to be Possible Value Trap.
Key valuation signals for FRA:NUS:
Cyclically Adjusted PB Ratio: 0.28 (90% below median its 10-year median of 2.89)
GF Value™: €7.66 vs. price of €4.47 (41.6% below fair value)
Industry Position: 77.6% below the Consumer Packaged Goods median (#112 of 1437)
No single metric tells the full story. See the FRA:NUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Nu Skin Enterprises Inc develops and distributes a comprehensive line of beauty and wellness solutions in various countries. The company operates in two primary product categories: beauty and wellness products. Additionally, the company also operates through its subsidiary, Rhyz. It reports revenue from nine segments, consisting of its seven geographic Nu Skin segments: Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan and two Rhyz segments: manufacturing, which includes manufacturing and packaging subsidiaries it has acquired; and Rhyz Other, which includes other investments by its Rhyz strategic investment arm. The majority of the company's revenue is generated from the Wellness product category from the Americas segment.
59GF Score
Get the complete analysis for FRA:NUS
Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:NUS has been successfully added to your 
