Nu Skin EnterprisesFRA:NUS +0.45%59 PS Ratio is 0.18 as of Jul. 11, 2026, which is 81% below its 10-year median of 0.93. GuruFocus rates FRA:NUS with a GF Score™ of 59/100 and a GF Value™ of €7.71 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,935 Consumer Packaged Goods companies, Nu Skin Enterprises ranks better than 90.7% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Nu Skin Enterprises's share price is €4.422.
Nu Skin Enterprises's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €24.78. Hence, Nu Skin Enterprises's PS Ratio for today is 0.18.
Good Sign:
Nu Skin Enterprises Inc stock PS Ratio (=0.18) is close to 1-year low of 0.17.
The historical rank and industry rank for Nu Skin Enterprises's PS Ratio or its related term are showing as below:
FRA:NUS'
s PS Ratio Range Over the Past 10 Years
Min: 0.16 Med: 0.93 Max: 1.92
Current: 0.18
During the past 13 years, Nu Skin Enterprises's highest PS Ratio was 1.92. The lowest was 0.16. And the median was 0.93.
FRA:NUS's PS Ratio is ranked better than 90.7% of 1935
companies
in the Consumer Packaged Goods industry
Industry Median: 0.85
vs FRA:NUS: 0.18
Nu Skin Enterprises Inc revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of Nu Skin Enterprises was -14.40% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -12.50% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -10.40% per year.
During the past 10 years, the average Revenue per Share Growth Rate was -1.70% per year.
During the past 13 years, Nu Skin Enterprises's highest 3-Year average Revenue per Share Growth Rate was 33.00% per year. The lowest was -12.70% per year. And the median was 5.00% per year.
Back to Basics: PS Ratio
Nu Skin Enterprises (FRA:NUS) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Nu Skin Enterprises PS Ratio Related Terms
Nu Skin Enterprises PS Ratio Historical Data
* Premium members only.
The historical data trend for Nu Skin Enterprises's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Nu Skin Enterprises's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Nu Skin Enterprises PS Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Nu Skin Enterprises's PS Ratio distribution charts can be found below:
* The bar in red indicates where Nu Skin Enterprises's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Nu Skin Enterprises's Share Price of today is €4.422. Nu Skin Enterprises's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €24.78.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Nu Skin Enterprises (FRA:NUS) has a PS Ratio of 0.18 as of Jul. 11, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Nu Skin Enterprises and its competitors. This is 81% below median its historical median of 0.93. Over the past decade, Nu Skin Enterprises' PS Ratio has ranged from 0.16 to 1.92. According to the industry distribution chart, Nu Skin Enterprises ranks #180 out of 1935 companies in the Consumer Packaged Goods industry, placing it in the top 9.3%.
Is Nu Skin Enterprises' PS Ratio too high?
Nu Skin Enterprises' current PS Ratio of 0.18 is 81% below median its 10-year median of 0.93. Over the past 10 years, this metric has ranged from a low of 0.16 to a high of 1.92. The Consumer Packaged Goods industry median PS Ratio is 0.85. Nu Skin Enterprises' value of 0.18 is 78.8% below this industry median. Based on the distribution chart, Nu Skin Enterprises ranks #180 out of 1935 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Nu Skin Enterprises has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Nu Skin Enterprises' PS Ratio compare to WALD and ACU?
According to the Consumer Packaged Goods industry distribution chart, Nu Skin Enterprises ranks #180 out of 1935 companies for PS Ratio. This places Nu Skin Enterprises in the top 9% of its industry — outperforming the majority of peers. The industry median PS Ratio is 0.85. Nu Skin Enterprises' value of 0.18 is 78.8% below this benchmark. Historically, Nu Skin Enterprises' own PS Ratio has ranged from 0.16 to 1.92 over the past decade. While the company's 10-year median is 0.93 vs. the industry median of 0.85, Nu Skin Enterprises has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Consumer Packaged Goods company?
The median PS Ratio among Consumer Packaged Goods companies is 0.85, based on 1,935 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Nu Skin Enterprises's current PS Ratio of 0.18 is 78.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Nu Skin Enterprises and its competitors. For the Consumer Packaged Goods industry, the median PS Ratio is 0.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Nu Skin Enterprises's current PS Ratio is 0.18, which is 81% below median its own 10-year median of 0.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nu Skin Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Nu Skin Enterprises (FRA:NUS) is currently considered Possible Value Trap. The stock's GF Value™ is €7.71, compared to a current price of €4.42 — trading 42.6% below its estimated fair value. The current PS Ratio is 0.18, which is 81% below median its 10-year median of 0.93 and 78.8% below the Consumer Packaged Goods industry median of 0.85. Nu Skin Enterprises' overall GF Score™ is 59/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Nu Skin Enterprises (FRA:NUS), the current PS Ratio is 0.18 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Nu Skin Enterprises (FRA:NUS) Overvalued in 2026?
Based on GuruFocus' analysis, Nu Skin Enterprises stock appears to be undervalued.
The current stock price of €4.42 is trading 42.6% below its estimated GF Value™ of €7.71.
GuruFocus considers Nu Skin Enterprises to be Possible Value Trap.
Key valuation signals for FRA:NUS:
PS Ratio: 0.18 (81% below median its 10-year median of 0.93)
GF Value™: €7.71 vs. price of €4.42 (42.6% below fair value)
Industry Position: 78.8% below the Consumer Packaged Goods median (#180 of 1935)
No single metric tells the full story. See the FRA:NUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Nu Skin Enterprises Inc develops and distributes a comprehensive line of beauty and wellness solutions in various countries. The company operates in two primary product categories: beauty and wellness products. Additionally, the company also operates through its subsidiary, Rhyz. It reports revenue from nine segments, consisting of its seven geographic Nu Skin segments: Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan and two Rhyz segments: manufacturing, which includes manufacturing and packaging subsidiaries it has acquired; and Rhyz Other, which includes other investments by its Rhyz strategic investment arm. The majority of the company's revenue is generated from the Wellness product category from the Americas segment.
59GF Score
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