Nu Skin Enterprises (FRA:NUS) Moat Score: 6/10 (As of Jul. 06, 2026)


FRA:NUS Nu Skin Enterprises Inc FRA:NUS
64 GF Score
Price €4.35
GF Value €7.68
Valuation Possible Value Trap
! 4 Warning Signs
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What is Nu Skin Enterprises Moat Score?

Nu Skin Enterprises FRA:NUS -5.11% 64 Moat Score is 6 as of Jul. 06, 2026. GuruFocus rates FRA:NUS with a GF Score™ of 64/100 and a GF Value™ of €7.68 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 2,054 Consumer Packaged Goods companies, Nu Skin Enterprises ranks better than 98.54% on this metric.

Nu Skin Enterprises has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Nu Skin Enterprises has Narrow Moat: Nu Skin Enterprises Inc has a strong narrow moat with significant brand strength and customer loyalty in the personal care industry. Its distribution network and pricing power are robust, but it lacks the scale or regulatory barriers to be considered a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Nu Skin Enterprises might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Nu Skin Enterprises  (FRA:NUS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Nu Skin Enterprises Moat Score Related Terms

FRA:NUS vs WALD, ACU, HNST: Moat Score Comparison

For the Household & Personal Products subindustry, Nu Skin Enterprises's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Nu Skin Enterprises Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Nu Skin Enterprises's Moat Score distribution charts can be found below:

* The bar in red indicates where Nu Skin Enterprises's Moat Score falls into.


FRA:NUS
64GF Score
Nu Skin Enterprises Inc FRA:NUS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Nu Skin Enterprises (FRA:NUS) has a Moat Score of 6 as of Jul. 06, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Nu Skin Enterprises ranks #30 out of 2054 companies in the Consumer Packaged Goods industry, placing it in the top 1.5%.
Is Nu Skin Enterprises' Moat Score too high?
Nu Skin Enterprises' current Moat Score is 6. Based on the distribution chart, Nu Skin Enterprises ranks #30 out of 2054 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Nu Skin Enterprises has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Nu Skin Enterprises' Moat Score compare to WALD and ACU?
According to the Consumer Packaged Goods industry distribution chart, Nu Skin Enterprises ranks #30 out of 2054 companies for Moat Score. This places Nu Skin Enterprises in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Nu Skin Enterprises's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nu Skin Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Nu Skin Enterprises (FRA:NUS) is currently considered Possible Value Trap. The stock's GF Value™ is €7.68, compared to a current price of €4.35 — trading 43.4% below its estimated fair value. The current Moat Score is 6. Nu Skin Enterprises' overall GF Score™ is 64/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Nu Skin Enterprises (FRA:NUS), the current Moat Score is 6 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Nu Skin Enterprises (FRA:NUS) Overvalued in 2026?

Based on GuruFocus' analysis, Nu Skin Enterprises stock appears to be undervalued. The current stock price of €4.35 is trading 43.4% below its estimated GF Value™ of €7.68. GuruFocus considers Nu Skin Enterprises to be Possible Value Trap.

Key valuation signals for FRA:NUS:

  • Moat Score: 6
  • GF Value™: €7.68 vs. price of €4.35 (43.4% below fair value)
  • GF Score™: 64/100 with 4 warning signs

No single metric tells the full story. See the FRA:NUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Nu Skin Enterprises Business Description

Other Exchanges NUS:USA
Address 75 West Center Street, Provo, UT, USA, 84601
Nu Skin Enterprises Inc develops and distributes a comprehensive line of beauty and wellness solutions in various countries. The company operates in two primary product categories: beauty and wellness products. Additionally, the company also operates through its subsidiary, Rhyz. It reports revenue from nine segments, consisting of its seven geographic Nu Skin segments: Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan and two Rhyz segments: manufacturing, which includes manufacturing and packaging subsidiaries it has acquired; and Rhyz Other, which includes other investments by its Rhyz strategic investment arm. The majority of the company's revenue is generated from the Wellness product category from the Americas segment.
64GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€4.35
Price
€7.68
GF Value