Nu Skin EnterprisesFRA:NUS +7.74%66 Gross Margin % is 66.89% as of Mar. 2026, which is 10% below its 10-year median of 74.73. GuruFocus rates FRA:NUS with a GF Score™ of 66/100 and a GF Value™ of €7.30 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,900 Consumer Packaged Goods companies, Nu Skin Enterprises ranks better than 94.16% on this metric.
Nu Skin Enterprises Inc gross margin has been in long-term decline. The average rate of decline per year is -1.9%.
The historical rank and industry rank for Nu Skin Enterprises's Gross Margin % or its related term are showing as below:
FRA:NUS'
s Gross Margin % Range Over the Past 10 Years
Min: 68.23 Med: 74.73 Max: 77.97
Current: 69.31
During the past 13 years, the highestGross Margin % of Nu Skin Enterprises was 77.97%. The lowest was 68.23%. And the median was 74.73%.
FRA:NUS's Gross Margin % is ranked better than 94.16% of 1900
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs FRA:NUS: 69.31
Nu Skin Enterprises had a gross margin of 66.89% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Nu Skin Enterprises was -1.90% per year.
Nu Skin Enterprises (FRA:NUS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Nu Skin Enterprises had a gross margin of 66.89% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Nu Skin Enterprises Gross Margin % Related Terms
Nu Skin Enterprises Gross Margin % Historical Data
* Premium members only.
The historical data trend for Nu Skin Enterprises's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:NUS vs WALD, ACU, HNST: Gross Margin % Comparison
For the Household & Personal Products subindustry, Nu Skin Enterprises's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Nu Skin Enterprises Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Nu Skin Enterprises's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Nu Skin Enterprises's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Nu Skin Enterprises (FRA:NUS) has a Gross Margin % of 66.89% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Nu Skin Enterprises and its competitors. This is 10% below median its historical median of 74.73. Over the past decade, Nu Skin Enterprises' Gross Margin % has ranged from 68.23 to 77.97. According to the industry distribution chart, Nu Skin Enterprises ranks #111 out of 1900 companies in the Consumer Packaged Goods industry, placing it in the top 5.8%.
Is Nu Skin Enterprises' Gross Margin % too high?
Nu Skin Enterprises' current Gross Margin % of 66.89% is 10% below median its 10-year median of 74.73. Over the past 10 years, this metric has ranged from a low of 68.23 to a high of 77.97. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Nu Skin Enterprises' value of 66.89% is 153.7% above this industry median. Based on the distribution chart, Nu Skin Enterprises ranks #111 out of 1900 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Nu Skin Enterprises has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Nu Skin Enterprises' Gross Margin % compare to WALD and ACU?
According to the Consumer Packaged Goods industry distribution chart, Nu Skin Enterprises ranks #111 out of 1900 companies for Gross Margin %. This places Nu Skin Enterprises in the top 6% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Nu Skin Enterprises' value of 66.89% is 153.7% above this benchmark. Historically, Nu Skin Enterprises' own Gross Margin % has ranged from 68.23 to 77.97 over the past decade. While the company's 10-year median is 74.73 vs. the industry median of 26.37, Nu Skin Enterprises has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,900 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Nu Skin Enterprises's current Gross Margin % of 66.89% is 153.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Nu Skin Enterprises and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Nu Skin Enterprises's current Gross Margin % is 66.89%, which is 10% below median its own 10-year median of 74.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nu Skin Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Nu Skin Enterprises (FRA:NUS) is currently considered Possible Value Trap. The stock's GF Value™ is €7.30, compared to a current price of €4.62 — trading 36.7% below its estimated fair value. The current Gross Margin % is 66.89%, which is 10% below median its 10-year median of 74.73 and 153.7% above the Consumer Packaged Goods industry median of 26.37. Nu Skin Enterprises' overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Nu Skin Enterprises (FRA:NUS), the current Gross Margin % is 66.89% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Nu Skin Enterprises (FRA:NUS) Overvalued in 2026?
Based on GuruFocus' analysis, Nu Skin Enterprises stock appears to be undervalued.
The current stock price of €4.62 is trading 36.7% below its estimated GF Value™ of €7.30.
GuruFocus considers Nu Skin Enterprises to be Possible Value Trap.
Key valuation signals for FRA:NUS:
Gross Margin %: 66.89% (10% below median its 10-year median of 74.73)
GF Value™: €7.30 vs. price of €4.62 (36.7% below fair value)
Industry Position: 153.7% above the Consumer Packaged Goods median (#111 of 1900)
No single metric tells the full story. See the FRA:NUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Nu Skin Enterprises Inc develops and distributes a comprehensive line of beauty and wellness solutions in various countries. The company operates in two primary product categories: beauty and wellness products. Additionally, the company also operates through its subsidiary, Rhyz. It reports revenue from nine segments, consisting of its seven geographic Nu Skin segments: Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan and two Rhyz segments: manufacturing, which includes manufacturing and packaging subsidiaries it has acquired; and Rhyz Other, which includes other investments by its Rhyz strategic investment arm. The majority of the company's revenue is generated from the Wellness product category from the Americas segment.
66GF Score
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