PRI (Primerica) Cyclically Adjusted PB Ratio: (As of Aug. 08, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PRI Primerica Inc PRI
93 GF Score
Price $321.38
GF Value $311.20
Valuation Fairly Valued
! 3 Warning Signs
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What is Primerica Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Primerica  (NYSE:PRI) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Primerica Cyclically Adjusted PB Ratio Related Terms


Primerica Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Primerica's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Primerica Cyclically Adjusted PB Ratio Chart

Primerica Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.40 3.62 4.73 5.67 4.86

Primerica Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.39 5.33 4.86 4.53 0.00

PRI vs JXN, LNC, GL: Cyclically Adjusted PB Ratio Comparison

For the Insurance - Life subindustry, Primerica's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Primerica Cyclically Adjusted PB Ratio vs Insurance Industry

For the Insurance industry and Financial Services sector, Primerica's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Primerica's Cyclically Adjusted PB Ratio falls into.


PRI
93GF Score
Primerica Inc PRI
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Primerica Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Primerica's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Primerica's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=80.768/333.9520*333.9520
=80.768

Current CPI (Jun. 2026) = 333.9520.

Primerica Quarterly Data

Book Value per Share CPI Adj_Book
201609 26.563 241.428 36.743
201612 26.714 241.432 36.951
201703 27.365 243.801 37.484
201706 28.184 244.955 38.424
201709 28.854 246.819 39.040
201712 32.069 246.524 43.442
201803 32.455 249.554 43.431
201806 32.445 251.989 42.998
201809 33.587 252.439 44.432
201812 34.232 251.233 45.503
201903 35.883 254.202 47.140
201906 37.753 256.143 49.221
201909 38.750 256.759 50.400
201912 40.102 256.974 52.115
202003 37.818 258.115 48.929
202006 41.412 257.797 53.645
202009 43.695 260.280 56.063
202012 46.708 260.474 59.884
202103 47.628 264.877 60.048
202106 51.180 271.696 62.907
202109 53.177 274.310 64.739
202112 52.899 278.802 63.363
202203 49.705 287.504 57.735
202206 47.011 296.311 52.983
202209 43.751 296.808 49.226
202212 55.161 296.797 62.066
202303 52.767 301.836 58.382
202306 56.226 305.109 61.541
202309 65.432 307.789 70.994
202312 59.034 306.746 64.270
202403 63.160 312.332 67.532
202406 62.416 314.175 66.345
202409 58.100 315.301 61.537
202412 67.701 315.605 71.637
202503 68.328 319.799 71.352
202506 70.902 322.561 73.406
202509 71.577 324.800 73.594
202512 76.891 324.054 79.240
202603 80.397 330.213 81.307
202606 80.768 333.952 80.768

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Primerica (PRI) Overvalued in 2026?

Based on GuruFocus' analysis, Primerica stock appears to be overvalued. The current stock price of $321.38 is trading 3.3% above its estimated GF Value™ of $311.20. GuruFocus considers Primerica to be Fairly Valued.

Key valuation signals for PRI:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: $311.20 vs. price of $321.38 (3.3% above fair value)
  • GF Score™: 93/100 with 3 warning signs

No single metric tells the full story. See the PRI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Primerica Business Description

Other Exchanges PI7:Germany
Address 1 Primerica Parkway, Duluth, GA, USA, 30099
Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.
93GF Score

Get the complete analysis for PRI

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$321.38
Price
$311.20
GF Value