Primo BrandsPRMB -1.50%13 EV-to-EBITDA is 13.40 as of Jul. 08, 2026, which is 25% below its 10-year median of 17.79. GuruFocus rates PRMB with a GF Score™ of 13/100. The stock has 5 warning signs investors should review. Among 104 Beverages - Non-Alcoholic companies, Primo Brands ranks worse than 58.65% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Primo Brands's enterprise value is $14,458 Mil.
Primo Brands's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 was $1,079 Mil. Therefore, Primo Brands's EV-to-EBITDA for today is 13.40.
The historical rank and industry rank for Primo Brands's EV-to-EBITDA or its related term are showing as below:
PRMB'
s EV-to-EBITDA Range Over the Past 10 Years
Min: 10.45 Med: 17.79 Max: 26.63
Current: 13.4
During the past 4 years, the highest EV-to-EBITDA of Primo Brands was 26.63. The lowest was 10.45. And the median was 17.79.
PRMB's EV-to-EBITDA is ranked worse than 58.65% of 104
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 10.95
vs PRMB: 13.40
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
Primo Brands (NYSE:PRMB) EV-to-EBITDA Explanation
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Primo Brands's PE Ratio (TTM) for today is calculated as:
Primo Brands's share price for today is $24.90.
Primo Brands's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $0.140.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for Primo Brands's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Primo Brands's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Primo Brands EV-to-EBITDA vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Primo Brands's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Primo Brands's EV-to-EBITDA falls into.
Primo Brands's current Enterprise Value is $14,458 Mil.
Primo Brands's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,079 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Primo Brands (PRMB) has a EV-to-EBITDA of 13.40 as of Jul. 08, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Primo Brands. This is 25% below median its historical median of 17.79. Over the past decade, Primo Brands' EV-to-EBITDA has ranged from 10.45 to 26.63. According to the industry distribution chart, Primo Brands ranks #61 out of 104 companies in the Beverages - Non-Alcoholic industry, placing it in the top 58.7%.
Is Primo Brands' EV-to-EBITDA too high?
Primo Brands' current EV-to-EBITDA of 13.40 is 25% below median its 10-year median of 17.79. Over the past 10 years, this metric has ranged from a low of 10.45 to a high of 26.63. The Beverages - Non-Alcoholic industry median EV-to-EBITDA is 10.95. Primo Brands' value of 13.40 is 22.4% above this industry median. Based on the distribution chart, Primo Brands ranks #61 out of 104 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, Primo Brands has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Primo Brands' EV-to-EBITDA compare to CELH and COKE?
According to the Beverages - Non-Alcoholic industry distribution chart, Primo Brands ranks #61 out of 104 companies for EV-to-EBITDA. This places Primo Brands in the lower half of its industry. The industry median EV-to-EBITDA is 10.95. Primo Brands' value of 13.40 is 22.4% above this benchmark. Historically, Primo Brands' own EV-to-EBITDA has ranged from 10.45 to 26.63 over the past decade. While the company's 10-year median is 17.79 vs. the industry median of 10.95, Primo Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Beverages - Non-Alcoholic company?
The median EV-to-EBITDA among Beverages - Non-Alcoholic companies is 10.95, based on 104 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Primo Brands's current EV-to-EBITDA of 13.40 is 22.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Primo Brands. For the Beverages - Non-Alcoholic industry, the median EV-to-EBITDA is 10.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Primo Brands's current EV-to-EBITDA is 13.40, which is 25% below median its own 10-year median of 17.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Primo Brands stock overvalued right now?
Primo Brands (PRMB) has a current EV-to-EBITDA of 13.40. The current EV-to-EBITDA is 13.40, which is 25% below median its 10-year median of 17.79 and 22.4% above the Beverages - Non-Alcoholic industry median of 10.95. Primo Brands' overall GF Score™ is 13/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Primo Brands (PRMB), the current EV-to-EBITDA is 13.40 as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
13GF Score
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