Primo BrandsPRMB -0.12%13 ROC (Joel Greenblatt) % is 17.61% as of Mar. 2026, which is 10% above its 10-year median of 16.07. GuruFocus rates PRMB with a GF Score™ of 13/100. The stock has 4 warning signs investors should review. Among 116 Beverages - Non-Alcoholic companies, Primo Brands ranks worse than 56.9% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Primo Brands's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 17.61%.
The historical rank and industry rank for Primo Brands's ROC (Joel Greenblatt) % or its related term are showing as below:
PRMB'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 1.49 Med: 16.07 Max: 18.86
Current: 17.03
During the past 4 years, Primo Brands's highest ROC (Joel Greenblatt) % was 18.86%. The lowest was 1.49%. And the median was 16.07%.
PRMB's ROC (Joel Greenblatt) % is ranked worse than 56.9% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 20.135
vs PRMB: 17.03
Primo Brands's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.
Primo Brands (NYSE:PRMB) ROC (Joel Greenblatt) % Explanation
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Primo Brands ROC (Joel Greenblatt) % Related Terms
Primo Brands ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Primo Brands's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PRMB vs CELH, COKE, COCO: ROC (Joel Greenblatt) % Comparison
For the Beverages - Non-Alcoholic subindustry, Primo Brands's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Primo Brands ROC (Joel Greenblatt) % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Primo Brands's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Primo Brands's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 17.61% mean?
Primo Brands (PRMB) has a ROC (Joel Greenblatt) % of 17.61% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Primo Brands and its competitors. This is 10% above median its historical median of 16.07. Over the past decade, Primo Brands' ROC (Joel Greenblatt) % has ranged from 1.49 to 18.86. According to the industry distribution chart, Primo Brands ranks #66 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 56.9%.
Is Primo Brands' ROC (Joel Greenblatt) % too high?
Primo Brands' current ROC (Joel Greenblatt) % of 17.61% is 10% above median its 10-year median of 16.07. Over the past 10 years, this metric has ranged from a low of 1.49 to a high of 18.86. The Beverages - Non-Alcoholic industry median ROC (Joel Greenblatt) % is 20.14. Primo Brands' value of 17.61% is 12.5% below this industry median. Based on the distribution chart, Primo Brands ranks #66 out of 116 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, Primo Brands has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Primo Brands' ROC (Joel Greenblatt) % compare to CELH and COKE?
According to the Beverages - Non-Alcoholic industry distribution chart, Primo Brands ranks #66 out of 116 companies for ROC (Joel Greenblatt) %. This places Primo Brands in the lower half of its industry. The industry median ROC (Joel Greenblatt) % is 20.14. Primo Brands' value of 17.61% is 12.5% below this benchmark. Historically, Primo Brands' own ROC (Joel Greenblatt) % has ranged from 1.49 to 18.86 over the past decade. While the company's 10-year median is 16.07 vs. the industry median of 20.14, Primo Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Beverages - Non-Alcoholic company?
The median ROC (Joel Greenblatt) % among Beverages - Non-Alcoholic companies is 20.14, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Primo Brands's current ROC (Joel Greenblatt) % of 17.61% is 12.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Primo Brands and its competitors. For the Beverages - Non-Alcoholic industry, the median ROC (Joel Greenblatt) % is 20.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Primo Brands's current ROC (Joel Greenblatt) % is 17.61%, which is 10% above median its own 10-year median of 16.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Primo Brands stock overvalued right now?
Primo Brands (PRMB) has a current ROC (Joel Greenblatt) % of 17.61%. The current ROC (Joel Greenblatt) % is 17.61%, which is 10% above median its 10-year median of 16.07 and 12.5% below the Beverages - Non-Alcoholic industry median of 20.14. Primo Brands' overall GF Score™ is 13/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Primo Brands (PRMB), the current ROC (Joel Greenblatt) % is 17.61% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
13GF Score
Get the complete analysis for PRMB
ROC (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
PRMB has been successfully added to your 
