Primo BrandsPRMB -0.12%13 Gross Margin % is 28.59% as of Mar. 2026, which is 3% below its 10-year median of 29.55. GuruFocus rates PRMB with a GF Score™ of 13/100. The stock has 4 warning signs investors should review. Among 115 Beverages - Non-Alcoholic companies, Primo Brands ranks worse than 74.78% on this metric.
The historical rank and industry rank for Primo Brands's Gross Margin % or its related term are showing as below:
PRMB'
s Gross Margin % Range Over the Past 10 Years
Min: 22.39 Med: 29.55 Max: 31.47
Current: 29.42
During the past 4 years, the highestGross Margin % of Primo Brands was 31.47%. The lowest was 22.39%. And the median was 29.55%.
PRMB's Gross Margin % is ranked worse than 74.78% of 115
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 38.43
vs PRMB: 29.42
Primo Brands had a gross margin of 28.59% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Primo Brands was 0.00% per year.
Primo Brands (NYSE:PRMB) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Primo Brands had a gross margin of 28.59% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Primo Brands Gross Margin % Related Terms
Primo Brands Gross Margin % Historical Data
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The historical data trend for Primo Brands's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PRMB vs CELH, COKE, COCO: Gross Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Primo Brands's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Primo Brands Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Primo Brands's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Primo Brands's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Primo Brands (PRMB) has a Gross Margin % of 28.59% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Primo Brands and its competitors. This is near median its historical median of 29.55. Over the past decade, Primo Brands' Gross Margin % has ranged from 22.39 to 31.47. According to the industry distribution chart, Primo Brands ranks #86 out of 115 companies in the Beverages - Non-Alcoholic industry, placing it in the top 74.8%.
Is Primo Brands' Gross Margin % too high?
Primo Brands' current Gross Margin % of 28.59% is near median its 10-year median of 29.55. Over the past 10 years, this metric has ranged from a low of 22.39 to a high of 31.47. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.43. Primo Brands' value of 28.59% is 25.6% below this industry median. Based on the distribution chart, Primo Brands ranks #86 out of 115 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, Primo Brands has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Primo Brands' Gross Margin % compare to CELH and COKE?
According to the Beverages - Non-Alcoholic industry distribution chart, Primo Brands ranks #86 out of 115 companies for Gross Margin %. This places Primo Brands in the lower half of its industry. The industry median Gross Margin % is 38.43. Primo Brands' value of 28.59% is 25.6% below this benchmark. Historically, Primo Brands' own Gross Margin % has ranged from 22.39 to 31.47 over the past decade. While the company's 10-year median is 29.55 vs. the industry median of 38.43, Primo Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.43, based on 115 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Primo Brands's current Gross Margin % of 28.59% is 25.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Primo Brands and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Primo Brands's current Gross Margin % is 28.59%, which is near median its own 10-year median of 29.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Primo Brands stock overvalued right now?
Primo Brands (PRMB) has a current Gross Margin % of 28.59%. The current Gross Margin % is 28.59%, which is near median its 10-year median of 29.55 and 25.6% below the Beverages - Non-Alcoholic industry median of 38.43. Primo Brands' overall GF Score™ is 13/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Primo Brands (PRMB), the current Gross Margin % is 28.59% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
13GF Score
Get the complete analysis for PRMB
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