PRMB (Primo Brands) Moat Score: 4/10 (As of Jun. 27, 2026)


PRMB Primo Brands Corp PRMB
13 GF Score
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! 4 Warning Signs
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What is Primo Brands Moat Score?

Primo Brands PRMB -0.12% 13 Moat Score is 4 as of Jun. 27, 2026. GuruFocus rates PRMB with a GF Score™ of 13/100. The stock has 4 warning signs investors should review. Among 120 Beverages - Non-Alcoholic companies, Primo Brands ranks better than 80% on this metric.

Primo Brands has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Primo Brands has Narrow Moat: Primo Brands Corp has a discernible but modest moat, primarily due to its brand recognition in niche markets. However, it lacks significant economies of scale, strong pricing power, or substantial regulatory barriers to elevate it beyond a narrow moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Primo Brands might have Narrow Moat - Discernible but modest moat.

Primo Brands  (NYSE:PRMB) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Primo Brands Moat Score Related Terms

PRMB vs CELH, COKE, COCO: Moat Score Comparison

For the Beverages - Non-Alcoholic subindustry, Primo Brands's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Primo Brands Moat Score vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Primo Brands's Moat Score distribution charts can be found below:

* The bar in red indicates where Primo Brands's Moat Score falls into.


PRMB
13GF Score
Primo Brands Corp PRMB
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Primo Brands (PRMB) has a Moat Score of 4 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Primo Brands ranks #24 out of 120 companies in the Beverages - Non-Alcoholic industry, placing it in the top 20%.
Is Primo Brands' Moat Score too high?
Primo Brands' current Moat Score is 4. Based on the distribution chart, Primo Brands ranks #24 out of 120 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Primo Brands has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Primo Brands' Moat Score compare to CELH and COKE?
According to the Beverages - Non-Alcoholic industry distribution chart, Primo Brands ranks #24 out of 120 companies for Moat Score. This places Primo Brands in the top 20% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Beverages - Non-Alcoholic company?
A good Moat Score depends on the Beverages - Non-Alcoholic industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Primo Brands's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Primo Brands stock overvalued right now?
Primo Brands (PRMB) has a current Moat Score of 4. The current Moat Score is 4. Primo Brands' overall GF Score™ is 13/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Primo Brands (PRMB), the current Moat Score is 4 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Primo Brands Business Description

Other Exchanges V76:Germany
Address 1150 Assembly Drive, Suite 800, Tampa, FL, USA, 33607
Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
13GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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