PRMB (Primo Brands) Intangible Assets: $6,541 Mil (As of Mar. 2026)


PRMB Primo Brands Corp PRMB
13 GF Score
Price $25.02
! 5 Warning Signs
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What is Primo Brands Intangible Assets?

Primo Brands PRMB +2.04% 13 Intangible Assets is $6,541 Mil as of Mar. 2026. GuruFocus rates PRMB with a GF Score™ of 13/100. The stock has 5 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Primo Brands's intangible assets for the quarter that ended in Mar. 2026 was $6,541 Mil.

Primo Brands  (NYSE:PRMB) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Primo Brands Intangible Assets Related Terms

Primo Brands Intangible Assets Historical Data

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The historical data trend for Primo Brands's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Primo Brands Intangible Assets Chart

Primo Brands Annual Data
Trend Dec22 Dec23 Dec24 Dec25
Intangible Assets
2,304.90 2,237.60 6,763.90 6,574.60

Primo Brands Quarterly Data
Mar21 Dec22 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 6,733.70 6,705.60 6,666.10 6,574.60 6,540.80
PRMB
13GF Score
Primo Brands Corp PRMB
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Primo Brands Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $6,541 Mil mean?
Primo Brands (PRMB) has a Intangible Assets of $6,541 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Primo Brands and its competitors.
Is Primo Brands' Intangible Assets too high?
Primo Brands' current Intangible Assets is $6,541 Mil. Overall, Primo Brands has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Primo Brands' Intangible Assets compare to CELH and COKE?
Primo Brands' Intangible Assets of $6,541 Mil can be compared against companies in the Beverages - Non-Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Beverages - Non-Alcoholic company?
A good Intangible Assets depends on the Beverages - Non-Alcoholic industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Primo Brands and its competitors. Primo Brands's current Intangible Assets is $6,541 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Primo Brands stock overvalued right now?
Primo Brands (PRMB) has a current Intangible Assets of $6,541 Mil. The current Intangible Assets is $6,541 Mil. Primo Brands' overall GF Score™ is 13/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Primo Brands (PRMB), the current Intangible Assets is $6,541 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Primo Brands Business Description

Other Exchanges V76:Germany
Address 1150 Assembly Drive, Suite 800, Tampa, FL, USA, 33607
Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
13GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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