Direct Marketing MiX (TSE:7354) EV-to-FCF: 16.77 (As of Jul. 17, 2026) — 11% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TSE:7354 Direct Marketing MiX Inc TSE:7354
61 GF Score
Price 円350.00
GF Value 円148.17
Valuation Significantly Overvalued
! 6 Warning Signs
View Full Analysis

What is Direct Marketing MiX EV-to-FCF?

Direct Marketing MiX TSE:7354 61 EV-to-FCF is 16.77 as of Jul. 17, 2026, which is 11% above its 10-year median of 15.13. GuruFocus rates TSE:7354 with a GF Score™ of 61/100 and a GF Value™ of 円148.17 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 611 Media - Diversified companies, Direct Marketing MiX ranks worse than 61.7% on this metric.

EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Direct Marketing MiX's Enterprise Value is 円17,035 Mil. Direct Marketing MiX's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was 円1,016 Mil. Therefore, Direct Marketing MiX's EV-to-FCF for today is 16.77.

The historical rank and industry rank for Direct Marketing MiX's EV-to-FCF or its related term are showing as below:

TSE:7354' s EV-to-FCF Range Over the Past 10 Years
Min: 5.3   Med: 15.13   Max: 42.56
Current: 16.77

During the past 9 years, the highest EV-to-FCF of Direct Marketing MiX was 42.56. The lowest was 5.30. And the median was 15.13.

TSE:7354's EV-to-FCF is ranked worse than
61.7% of 611 companies
in the Media - Diversified industry
Industry Median: 11.57 vs TSE:7354: 16.77

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

As of today (2026-07-17), Direct Marketing MiX's stock price is 円350.00. Direct Marketing MiX's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was 円19.550. Therefore, Direct Marketing MiX's PE Ratio (TTM) for today is 17.90.


Direct Marketing MiX  (TSE:7354) EV-to-FCF Explanation

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Direct Marketing MiX's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=350.00/19.550
=17.90

Direct Marketing MiX's share price for today is 円350.00.
Direct Marketing MiX's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was 円19.550.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.


Direct Marketing MiX EV-to-FCF Related Terms


Direct Marketing MiX EV-to-FCF Historical Data

* Premium members only.

The historical data trend for Direct Marketing MiX's EV-to-FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Direct Marketing MiX EV-to-FCF Chart

Direct Marketing MiX Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-FCF
Get a 7-Day Free Trial Premium Member Only 22.77 14.62 14.71 6.95 0.00

Direct Marketing MiX Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
EV-to-FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.34 12.07 13.88 0.00 14.39

TSE:7354 vs APP, OMC, TTD: EV-to-FCF Comparison

For the Advertising Agencies subindustry, Direct Marketing MiX's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Marketing MiX EV-to-FCF vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's EV-to-FCF distribution charts can be found below:

* The bar in red indicates where Direct Marketing MiX's EV-to-FCF falls into.


TSE:7354
61GF Score
Direct Marketing MiX Inc TSE:7354
EV-to-FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Direct Marketing MiX EV-to-FCF Calculation

Direct Marketing MiX's EV-to-FCF for today is calculated as:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=17034.734/1015.59
=16.77

Direct Marketing MiX's current Enterprise Value is 円17,035 Mil.
Direct Marketing MiX's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was 円1,016 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-FCF →
What does a EV-to-FCF of 16.77 mean?
Direct Marketing MiX (TSE:7354) has a EV-to-FCF of 16.77 as of Jul. 17, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Direct Marketing MiX and its competitors. This is 11% above median its historical median of 15.13. Over the past decade, Direct Marketing MiX's EV-to-FCF has ranged from 5.30 to 42.56. According to the industry distribution chart, Direct Marketing MiX ranks #377 out of 611 companies in the Media - Diversified industry, placing it in the top 61.7%.
Is Direct Marketing MiX's EV-to-FCF too high?
Direct Marketing MiX's current EV-to-FCF of 16.77 is 11% above median its 10-year median of 15.13. Over the past 10 years, this metric has ranged from a low of 5.30 to a high of 42.56. The Media - Diversified industry median EV-to-FCF is 11.57. Direct Marketing MiX's value of 16.77 is 44.9% above this industry median. Based on the distribution chart, Direct Marketing MiX ranks #377 out of 611 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Direct Marketing MiX has a GF Score™ of 61/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's EV-to-FCF compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #377 out of 611 companies for EV-to-FCF. This places Direct Marketing MiX in the lower half of its industry. The industry median EV-to-FCF is 11.57. Direct Marketing MiX's value of 16.77 is 44.9% above this benchmark. Historically, Direct Marketing MiX's own EV-to-FCF has ranged from 5.30 to 42.56 over the past decade. While the company's 10-year median is 15.13 vs. the industry median of 11.57, Direct Marketing MiX has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Media - Diversified company?
The median EV-to-FCF among Media - Diversified companies is 11.57, based on 611 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Marketing MiX's current EV-to-FCF of 16.77 is 44.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median EV-to-FCF is 11.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current EV-to-FCF is 16.77, which is 11% above median its own 10-year median of 15.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Significantly Overvalued. The stock's GF Value™ is 円148.17, compared to a current price of 円350.00 — trading 136.2% above its estimated fair value. The current EV-to-FCF is 16.77, which is 11% above median its 10-year median of 15.13 and 44.9% above the Media - Diversified industry median of 11.57. Direct Marketing MiX's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current EV-to-FCF is 16.77 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued. The current stock price of 円350.00 is trading 136.2% above its estimated GF Value™ of 円148.17. GuruFocus considers Direct Marketing MiX to be Significantly Overvalued.

Key valuation signals for TSE:7354:

  • EV-to-FCF: 16.77 (11% above median its 10-year median of 15.13)
  • GF Value™: 円148.17 vs. price of 円350.00 (136.2% above fair value)
  • GF Score™: 61/100 with 6 warning signs
  • Industry Position: 44.9% above the Media - Diversified median (#377 of 611)

No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Direct Marketing MiX Business Description

Address 1-2-9 Sonezaki, Osaka Kita-ku, Osaka, JPN, 530-0057
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
61GF Score

Get the complete analysis for TSE:7354

EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円350.00
Price
円148.17
GF Value