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A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. MAG Interactive AB's goodwill for the quarter that ended in May. 2026 was €11.54 Mil.
MAG Interactive AB (FRA:MHK) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
MAG Interactive AB's Goodwill-to-Asset Ratio for the fiscal year that ended in Aug. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
MAG Interactive AB Goodwill Related Terms
MAG Interactive AB Goodwill Historical Data
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The historical data trend for MAG Interactive AB's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
MAG Interactive AB (FRA:MHK) has a Goodwill of €11.54 Mil as of May. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on MAG Interactive AB and its competitors.
Is MAG Interactive AB's Goodwill too high?
MAG Interactive AB's current Goodwill is €11.54 Mil. Overall, MAG Interactive AB has a GF Score™ of 67/100, reflecting its overall financial health beyond just this single metric.
How does MAG Interactive AB's Goodwill compare to NTES and EA?
MAG Interactive AB's Goodwill of €11.54 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for an Interactive Media company?
A good Goodwill depends on the Interactive Media industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on MAG Interactive AB and its competitors. MAG Interactive AB's current Goodwill is €11.54 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MAG Interactive AB stock overvalued right now?
MAG Interactive AB (FRA:MHK) has a current Goodwill of €11.54 Mil. The stock's GF Value™ is €0.72, compared to a current price of €0.65 — trading 10.3% below its estimated fair value. The current Goodwill is €11.54 Mil. MAG Interactive AB's overall GF Score™ is 67/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For MAG Interactive AB (FRA:MHK), the current Goodwill is €11.54 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MAG Interactive AB (FRA:MHK) Overvalued in 2026?
Based on GuruFocus' analysis, MAG Interactive AB stock appears to be undervalued.
The current stock price of €0.65 is trading 10.3% below its estimated GF Value™ of €0.72.
Key valuation signals for FRA:MHK:
Goodwill: €11.54 Mil
GF Value™: €0.72 vs. price of €0.65 (10.3% below fair value)
No single metric tells the full story. See the FRA:MHK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MAG Interactive AB is a Sweden based company that operates in the international games market as a developer and publisher of casual mobile games. The company's portfolio of games contains word games, puzzle game, and trivia games. The games of the company include ruzzle, word domination, wordbrain, wordbrain2, paint hit, quiz duel, qordalot, and ruzzle adventure. It generates revenue from In-app purchases and Advertising sales. Geographically, it derives a majority of revenue from Sweden.
67GF Score
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