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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. MAG Interactive AB's selling, general, & admin. expense for the
three
months ended in May. 2026 was €1.66 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in May. 2026 was €7.82 Mil.
MAG Interactive AB (FRA:MHK) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
MAG Interactive AB Selling, General, & Admin. Expense Related Terms
MAG Interactive AB Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for MAG Interactive AB's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAG Interactive AB Selling, General, & Admin. Expense Chart
FRA:MHK vs NTES, EA, TTWO: Selling, General, & Admin. Expense Comparison
For the Electronic Gaming & Multimedia subindustry, MAG Interactive AB's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MAG Interactive AB Selling, General, & Admin. Expense vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MAG Interactive AB's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where MAG Interactive AB's Selling, General, & Admin. Expense falls into.
MAG Interactive AB Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in May. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €7.82 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €7.82 Mil mean?
MAG Interactive AB (FRA:MHK) has a Selling, General, & Admin. Expense of €7.82 Mil as of May. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on MAG Interactive AB and its competitors.
Is MAG Interactive AB's Selling, General, & Admin. Expense too high?
MAG Interactive AB's current Selling, General, & Admin. Expense is €7.82 Mil. Overall, MAG Interactive AB has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does MAG Interactive AB's Selling, General, & Admin. Expense compare to NTES and EA?
MAG Interactive AB's Selling, General, & Admin. Expense of €7.82 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on MAG Interactive AB and its competitors. MAG Interactive AB's current Selling, General, & Admin. Expense is €7.82 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MAG Interactive AB stock overvalued right now?
MAG Interactive AB (FRA:MHK) has a current Selling, General, & Admin. Expense of €7.82 Mil. The stock's GF Value™ is €0.72, compared to a current price of €0.63 — trading 12.5% below its estimated fair value. The current Selling, General, & Admin. Expense is €7.82 Mil. MAG Interactive AB's overall GF Score™ is 58/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For MAG Interactive AB (FRA:MHK), the current Selling, General, & Admin. Expense is €7.82 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MAG Interactive AB (FRA:MHK) Overvalued in 2026?
Based on GuruFocus' analysis, MAG Interactive AB stock appears to be undervalued.
The current stock price of €0.63 is trading 12.5% below its estimated GF Value™ of €0.72.
Key valuation signals for FRA:MHK:
Selling, General, & Admin. Expense: €7.82 Mil
GF Value™: €0.72 vs. price of €0.63 (12.5% below fair value)
No single metric tells the full story. See the FRA:MHK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MAG Interactive AB is a Sweden based company that operates in the international games market as a developer and publisher of casual mobile games. The company's portfolio of games contains word games, puzzle game, and trivia games. The games of the company include ruzzle, word domination, wordbrain, wordbrain2, paint hit, quiz duel, qordalot, and ruzzle adventure. It generates revenue from In-app purchases and Advertising sales. Geographically, it derives a majority of revenue from Sweden.
58GF Score
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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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