MAG Interactive AB (FRA:MHK) Intangible Assets: €19.96 Mil (As of May. 2026)

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FRA:MHK MAG Interactive AB FRA:MHK
60 GF Score
Price €0.70
GF Value €0.72
! 2 Warning Signs
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What is MAG Interactive AB Intangible Assets?

MAG Interactive AB FRA:MHK +1.74% 60 Intangible Assets is €19.96 Mil as of May. 2026. GuruFocus rates FRA:MHK with a GF Score™ of 60/100 and a GF Value™ of €0.72. The stock has 2 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. MAG Interactive AB's intangible assets for the quarter that ended in May. 2026 was €19.96 Mil.

MAG Interactive AB  (FRA:MHK) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

MAG Interactive AB Intangible Assets Related Terms

MAG Interactive AB Intangible Assets Historical Data

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The historical data trend for MAG Interactive AB's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

MAG Interactive AB Intangible Assets Chart

MAG Interactive AB Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 26.35 21.24 18.23 18.68 18.99

MAG Interactive AB Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 19.76 18.99 19.49 20.22 19.96
FRA:MHK
60GF Score
MAG Interactive AB FRA:MHK
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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MAG Interactive AB Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of €19.96 Mil mean?
MAG Interactive AB (FRA:MHK) has a Intangible Assets of €19.96 Mil as of May. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on MAG Interactive AB and its competitors.
Is MAG Interactive AB's Intangible Assets too high?
MAG Interactive AB's current Intangible Assets is €19.96 Mil. Overall, MAG Interactive AB has a GF Score™ of 60/100, reflecting its overall financial health beyond just this single metric.
How does MAG Interactive AB's Intangible Assets compare to NTES and EA?
MAG Interactive AB's Intangible Assets of €19.96 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for an Interactive Media company?
A good Intangible Assets depends on the Interactive Media industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on MAG Interactive AB and its competitors. MAG Interactive AB's current Intangible Assets is €19.96 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MAG Interactive AB stock overvalued right now?
MAG Interactive AB (FRA:MHK) has a current Intangible Assets of €19.96 Mil. The stock's GF Value™ is €0.72, compared to a current price of €0.70 — trading 2.8% below its estimated fair value. The current Intangible Assets is €19.96 Mil. MAG Interactive AB's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For MAG Interactive AB (FRA:MHK), the current Intangible Assets is €19.96 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MAG Interactive AB (FRA:MHK) Overvalued in 2026?

Based on GuruFocus' analysis, MAG Interactive AB stock appears to be undervalued. The current stock price of €0.70 is trading 2.8% below its estimated GF Value™ of €0.72.

Key valuation signals for FRA:MHK:

  • Intangible Assets: €19.96 Mil
  • GF Value™: €0.72 vs. price of €0.70 (2.8% below fair value)
  • GF Score™: 60/100 with 2 warning signs

No single metric tells the full story. See the FRA:MHK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MAG Interactive AB Business Description

Other Exchanges MAGI:Sweden
Address Drottninggatan 95A, Stockholm, SWE, SE-113 60
MAG Interactive AB is a Sweden based company that operates in the international games market as a developer and publisher of casual mobile games. The company's portfolio of games contains word games, puzzle game, and trivia games. The games of the company include ruzzle, word domination, wordbrain, wordbrain2, paint hit, quiz duel, qordalot, and ruzzle adventure. It generates revenue from In-app purchases and Advertising sales. Geographically, it derives a majority of revenue from Sweden.
60GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.70
Price
€0.72
GF Value