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MAG Interactive ABFRA:MHK -0.31%67 Gross Margin % is 101.95% as of May. 2026, which is 67% above its 10-year median of 60.90. GuruFocus rates FRA:MHK with a GF Score™ of 67/100 and a GF Value™ of €0.72. The stock has 2 warning signs investors should review. Among 498 Interactive Media companies, MAG Interactive AB ranks better than 86.55% on this metric.
The historical rank and industry rank for MAG Interactive AB's Gross Margin % or its related term are showing as below:
FRA:MHK'
s Gross Margin % Range Over the Past 10 Years
Min: 41.42 Med: 60.9 Max: 97.94
Current: 97.94
During the past 11 years, the highestGross Margin % of MAG Interactive AB was 97.94%. The lowest was 41.42%. And the median was 60.90%.
FRA:MHK's Gross Margin % is ranked better than 86.55% of 498
companies
in the Interactive Media industry
Industry Median: 62.67
vs FRA:MHK: 97.94
MAG Interactive AB had a gross margin of 101.95% for the quarter that ended in May. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for MAG Interactive AB was 4.10% per year.
MAG Interactive AB (FRA:MHK) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
MAG Interactive AB had a gross margin of 101.95% for the quarter that ended in May. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
MAG Interactive AB Gross Margin % Related Terms
MAG Interactive AB Gross Margin % Historical Data
* Premium members only.
The historical data trend for MAG Interactive AB's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:MHK vs NTES, EA, TTWO: Gross Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, MAG Interactive AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MAG Interactive AB Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MAG Interactive AB's Gross Margin % distribution charts can be found below:
* The bar in red indicates where MAG Interactive AB's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
MAG Interactive AB (FRA:MHK) has a Gross Margin % of 101.95% as of May. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on MAG Interactive AB and its competitors. This is 67% above median its historical median of 60.90. Over the past decade, MAG Interactive AB's Gross Margin % has ranged from 41.42 to 97.94. According to the industry distribution chart, MAG Interactive AB ranks #67 out of 498 companies in the Interactive Media industry, placing it in the top 13.5%.
Is MAG Interactive AB's Gross Margin % too high?
MAG Interactive AB's current Gross Margin % of 101.95% is 67% above median its 10-year median of 60.90. Over the past 10 years, this metric has ranged from a low of 41.42 to a high of 97.94. The Interactive Media industry median Gross Margin % is 62.67. MAG Interactive AB's value of 101.95% is 62.7% above this industry median. Based on the distribution chart, MAG Interactive AB ranks #67 out of 498 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, MAG Interactive AB has a GF Score™ of 67/100, reflecting its overall financial health beyond just this single metric.
How does MAG Interactive AB's Gross Margin % compare to NTES and EA?
According to the Interactive Media industry distribution chart, MAG Interactive AB ranks #67 out of 498 companies for Gross Margin %. This places MAG Interactive AB in the top 14% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 62.67. MAG Interactive AB's value of 101.95% is 62.7% above this benchmark. Historically, MAG Interactive AB's own Gross Margin % has ranged from 41.42 to 97.94 over the past decade. While the company's 10-year median is 60.90 vs. the industry median of 62.67, MAG Interactive AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.67, based on 498 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MAG Interactive AB's current Gross Margin % of 101.95% is 62.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on MAG Interactive AB and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.67 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MAG Interactive AB's current Gross Margin % is 101.95%, which is 67% above median its own 10-year median of 60.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MAG Interactive AB stock overvalued right now?
MAG Interactive AB (FRA:MHK) has a current Gross Margin % of 101.95%. The stock's GF Value™ is €0.72, compared to a current price of €0.65 — trading 10.3% below its estimated fair value. The current Gross Margin % is 101.95%, which is 67% above median its 10-year median of 60.90 and 62.7% above the Interactive Media industry median of 62.67. MAG Interactive AB's overall GF Score™ is 67/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For MAG Interactive AB (FRA:MHK), the current Gross Margin % is 101.95% as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MAG Interactive AB (FRA:MHK) Overvalued in 2026?
Based on GuruFocus' analysis, MAG Interactive AB stock appears to be undervalued.
The current stock price of €0.65 is trading 10.3% below its estimated GF Value™ of €0.72.
Key valuation signals for FRA:MHK:
Gross Margin %: 101.95% (67% above median its 10-year median of 60.90)
GF Value™: €0.72 vs. price of €0.65 (10.3% below fair value)
Industry Position: 62.7% above the Interactive Media median (#67 of 498)
No single metric tells the full story. See the FRA:MHK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MAG Interactive AB is a Sweden based company that operates in the international games market as a developer and publisher of casual mobile games. The company's portfolio of games contains word games, puzzle game, and trivia games. The games of the company include ruzzle, word domination, wordbrain, wordbrain2, paint hit, quiz duel, qordalot, and ruzzle adventure. It generates revenue from In-app purchases and Advertising sales. Geographically, it derives a majority of revenue from Sweden.
67GF Score
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