HubSpot (FRA:096) Moat Score: 6/10 (As of Jul. 07, 2026)


FRA:096 HubSpot Inc FRA:096
66 GF Score
Price €164.50
GF Value €660.27
Valuation Significantly Undervalued
! 2 Warning Signs
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What is HubSpot Moat Score?

HubSpot FRA:096 66 Moat Score is 6 as of Jul. 07, 2026. GuruFocus rates FRA:096 with a GF Score™ of 66/100 and a GF Value™ of €660.27 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 2,837 Software companies, HubSpot ranks better than 97.89% on this metric.

HubSpot has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

HubSpot has Narrow Moat: HubSpot has a strong narrow moat with significant customer switching costs and strong brand strength. It benefits from network effects but lacks significant regulatory barriers or exclusive licenses.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes HubSpot might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

HubSpot  (FRA:096) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

HubSpot Moat Score Related Terms

FRA:096 vs FIG, BSY, GWRE: Moat Score Comparison

For the Software - Application subindustry, HubSpot's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

HubSpot Moat Score vs Software Industry

For the Software industry and Technology sector, HubSpot's Moat Score distribution charts can be found below:

* The bar in red indicates where HubSpot's Moat Score falls into.


FRA:096
66GF Score
HubSpot Inc FRA:096
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
HubSpot (FRA:096) has a Moat Score of 6 as of Jul. 07, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, HubSpot ranks #60 out of 2837 companies in the Software industry, placing it in the top 2.1%.
Is HubSpot's Moat Score too high?
HubSpot's current Moat Score is 6. Based on the distribution chart, HubSpot ranks #60 out of 2837 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, HubSpot has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HubSpot's Moat Score compare to FIG and BSY?
According to the Software industry distribution chart, HubSpot ranks #60 out of 2837 companies for Moat Score. This places HubSpot in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. HubSpot's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HubSpot stock overvalued right now?
Based on GuruFocus' analysis, HubSpot (FRA:096) is currently considered Significantly Undervalued. The stock's GF Value™ is €660.27, compared to a current price of €164.50 — trading 75.1% below its estimated fair value. The current Moat Score is 6. HubSpot's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For HubSpot (FRA:096), the current Moat Score is 6 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HubSpot (FRA:096) Overvalued in 2026?

Based on GuruFocus' analysis, HubSpot stock appears to be undervalued. The current stock price of €164.50 is trading 75.1% below its estimated GF Value™ of €660.27. GuruFocus considers HubSpot to be Significantly Undervalued.

Key valuation signals for FRA:096:

  • Moat Score: 6
  • GF Value™: €660.27 vs. price of €164.50 (75.1% below fair value)
  • GF Score™: 66/100 with 2 warning signs

No single metric tells the full story. See the FRA:096 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

HubSpot Business Description

Address Two Canal Park, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
66GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€164.50
Price
€660.27
GF Value