HubSpot (FRA:096) Beneish M-Score: -3.08 (As of Jun. 26, 2026)


FRA:096 HubSpot Inc FRA:096
64 GF Score
Price €157.50
GF Value €643.58
Valuation Significantly Undervalued
! 2 Warning Signs
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What is HubSpot Beneish M-Score?

HubSpot FRA:096 +3.96% 64 Beneish M-Score is -3.08 as of Jun. 26, 2026. GuruFocus rates FRA:096 with a GF Score™ of 64/100 and a GF Value™ of €643.58 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 2,633 Software companies, HubSpot ranks better than 79.42% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -3.08 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for HubSpot's Beneish M-Score or its related term are showing as below:

FRA:096' s Beneish M-Score Range Over the Past 10 Years
Min: -3.52   Med: -2.9   Max: -2.4
Current: -3.08

During the past 13 years, the highest Beneish M-Score of HubSpot was -2.40. The lowest was -3.52. And the median was -2.90.


HubSpot Beneish M-Score Historical Data

* Premium members only.

The historical data trend for HubSpot's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HubSpot Beneish M-Score Chart

HubSpot Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.40 -2.87 -2.49 -3.16 -2.99

HubSpot Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -3.18 -3.06 -3.14 -2.99 -3.08

FRA:096 vs DOCU, DT, BSY: Beneish M-Score Comparison

For the Software - Application subindustry, HubSpot's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HubSpot Beneish M-Score vs Software Industry

For the Software industry and Technology sector, HubSpot's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where HubSpot's Beneish M-Score falls into.


FRA:096
64GF Score
HubSpot Inc FRA:096
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

HubSpot Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of HubSpot for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.005+0.528 * 1.0141+0.404 * 1.1284+0.892 * 1.1215+0.115 * 0.7854
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.9414+4.679 * -0.179369-0.327 * 0.9625
=-3.15

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was €307 Mil.
Revenue was 762.061 + 723.121 + 689.709 + 659.671 = €2,835 Mil.
Gross Profit was 636.035 + 605.524 + 575.952 + 553.757 = €2,371 Mil.
Total Current Assets was €2,112 Mil.
Total Assets was €3,312 Mil.
Property, Plant and Equipment(Net PPE) was €296 Mil.
Depreciation, Depletion and Amortization(DDA) was €127 Mil.
Selling, General, & Admin. Expense(SGA) was €1,523 Mil.
Total Current Liabilities was €1,313 Mil.
Long-Term Debt & Capital Lease Obligation was €182 Mil.
Net Income was 28.159 + 46.48 + 14.089 + -2.825 = €86 Mil.
Non Operating Income was -2.06 + -0.437 + -2.882 + -0.01 = €-5 Mil.
Cash Flow from Operations was 171.984 + 211.305 + 159.626 + 142.502 = €685 Mil.
Total Receivables was €272 Mil.
Revenue was 660.577 + 671.535 + 603.419 + 591.987 = €2,528 Mil.
Gross Profit was 554.103 + 572.848 + 513.928 + 503.251 = €2,144 Mil.
Total Current Assets was €2,418 Mil.
Total Assets was €3,604 Mil.
Property, Plant and Equipment(Net PPE) was €314 Mil.
Depreciation, Depletion and Amortization(DDA) was €97 Mil.
Selling, General, & Admin. Expense(SGA) was €1,443 Mil.
Total Current Liabilities was €1,459 Mil.
Long-Term Debt & Capital Lease Obligation was €231 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(307.032 / 2834.562) / (272.421 / 2527.518)
=0.108317 / 0.107782
=1.005

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(2144.13 / 2527.518) / (2371.268 / 2834.562)
=0.848314 / 0.836555
=1.0141

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (2111.998 + 296.057) / 3312.308) / (1 - (2417.833 + 314.32) / 3604.092)
=0.272998 / 0.24193
=1.1284

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=2834.562 / 2527.518
=1.1215

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(96.933 / (96.933 + 314.32)) / (126.942 / (126.942 + 296.057))
=0.235702 / 0.3001
=0.7854

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(1523.266 / 2834.562) / (1442.741 / 2527.518)
=0.53739 / 0.570813
=0.9414

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((181.786 + 1312.841) / 3312.308) / ((230.852 + 1458.816) / 3604.092)
=0.451234 / 0.468819
=0.9625

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(85.903 - -5.389 - 685.417) / 3312.308
=-0.179369

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

HubSpot has a M-score of -3.15 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -3.08 mean?
HubSpot (FRA:096) has a Beneish M-Score of -3.08 as of Jun. 26, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on HubSpot and its competitors. According to the industry distribution chart, HubSpot ranks #542 out of 2633 companies in the Software industry, placing it in the top 20.6%.
Is HubSpot's Beneish M-Score too high?
HubSpot's current Beneish M-Score is -3.08. Based on the distribution chart, HubSpot ranks #542 out of 2633 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, HubSpot has a GF Score™ of 64/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HubSpot's Beneish M-Score compare to DOCU and DT?
According to the Software industry distribution chart, HubSpot ranks #542 out of 2633 companies for Beneish M-Score. This places HubSpot in the top 21% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Software company?
A good Beneish M-Score depends on the Software industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on HubSpot and its competitors. HubSpot's current Beneish M-Score is -3.08. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HubSpot stock overvalued right now?
Based on GuruFocus' analysis, HubSpot (FRA:096) is currently considered Significantly Undervalued. The stock's GF Value™ is €643.58, compared to a current price of €157.50 — trading 75.5% below its estimated fair value. The current Beneish M-Score is -3.08. HubSpot's overall GF Score™ is 64/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For HubSpot (FRA:096), the current Beneish M-Score is -3.08 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HubSpot (FRA:096) Overvalued in 2026?

Based on GuruFocus' analysis, HubSpot stock appears to be undervalued. The current stock price of €157.50 is trading 75.5% below its estimated GF Value™ of €643.58. GuruFocus considers HubSpot to be Significantly Undervalued.

Key valuation signals for FRA:096:

  • Beneish M-Score: -3.08
  • GF Value™: €643.58 vs. price of €157.50 (75.5% below fair value)
  • GF Score™: 64/100 with 2 warning signs

No single metric tells the full story. See the FRA:096 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HubSpot Business Description

Address Two Canal Park, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
64GF Score

Get the complete analysis for FRA:096

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€157.50
Price
€643.58
GF Value