The Simply Good Foods CoSMPL -1.11%60 PB Ratio is 0.76 as of Jun. 25, 2026, which is 64% below its 10-year median of 2.12. GuruFocus rates SMPL with a GF Score™ of 60/100 and a GF Value™ of $39.30 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 1,895 Consumer Packaged Goods companies, The Simply Good Foods Co ranks better than 73.14% on this metric.
The historical rank and industry rank for The Simply Good Foods Co's PB Ratio or its related term are showing as below:
SMPL'
s PB Ratio Range Over the Past 10 Years
Min: 0.63 Med: 2.12 Max: 3.46
Current: 0.76
During the past 9 years, The Simply Good Foods Co's highest PB Ratio was 3.46. The lowest was 0.63. And the median was 2.12.
SMPL's PB Ratio is ranked better than 73.14% of 1895
companies
in the Consumer Packaged Goods industry
Industry Median: 1.33
vs SMPL: 0.76
During the past 12 months, The Simply Good Foods Co's average Book Value Per Share Growth Rate was -8.50% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 7.80% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 9.50% per year.
During the past 9 years, the highest 3-Year average Book Value Per Share Growth Rate of The Simply Good Foods Co was 18.40% per year. The lowest was 7.80% per year. And the median was 9.80% per year.
Back to Basics: PB Ratio
The Simply Good Foods Co (NAS:SMPL) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, The Simply Good Foods Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Simply Good Foods Co PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Simply Good Foods Co's PB Ratio distribution charts can be found below:
* The bar in red indicates where The Simply Good Foods Co's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
The Simply Good Foods Co (SMPL) has a PB Ratio of 0.76 as of Jun. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on The Simply Good Foods Co and its competitors. This is 64% below median its historical median of 2.12. Over the past decade, The Simply Good Foods Co's PB Ratio has ranged from 0.63 to 3.46. According to the industry distribution chart, The Simply Good Foods Co ranks #509 out of 1895 companies in the Consumer Packaged Goods industry, placing it in the top 26.9%.
Is The Simply Good Foods Co's PB Ratio too high?
The Simply Good Foods Co's current PB Ratio of 0.76 is 64% below median its 10-year median of 2.12. Over the past 10 years, this metric has ranged from a low of 0.63 to a high of 3.46. The Consumer Packaged Goods industry median PB Ratio is 1.33. The Simply Good Foods Co's value of 0.76 is 42.9% below this industry median. Based on the distribution chart, The Simply Good Foods Co ranks #509 out of 1895 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, The Simply Good Foods Co has a GF Score™ of 60/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's PB Ratio compare to SENEA and BRBR?
According to the Consumer Packaged Goods industry distribution chart, The Simply Good Foods Co ranks #509 out of 1895 companies for PB Ratio. This puts The Simply Good Foods Co in the upper half of its industry. The industry median PB Ratio is 1.33. The Simply Good Foods Co's value of 0.76 is 42.9% below this benchmark. Historically, The Simply Good Foods Co's own PB Ratio has ranged from 0.63 to 3.46 over the past decade. While the company's 10-year median is 2.12 vs. the industry median of 1.33, The Simply Good Foods Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Consumer Packaged Goods company?
The median PB Ratio among Consumer Packaged Goods companies is 1.33, based on 1,895 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Simply Good Foods Co's current PB Ratio of 0.76 is 42.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on The Simply Good Foods Co and its competitors. For the Consumer Packaged Goods industry, the median PB Ratio is 1.33 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Simply Good Foods Co's current PB Ratio is 0.76, which is 64% below median its own 10-year median of 2.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (SMPL) is currently considered Significantly Undervalued. The stock's GF Value™ is $39.30, compared to a current price of $12.51 — trading 68.2% below its estimated fair value. The current PB Ratio is 0.76, which is 64% below median its 10-year median of 2.12 and 42.9% below the Consumer Packaged Goods industry median of 1.33. The Simply Good Foods Co's overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For The Simply Good Foods Co (SMPL), the current PB Ratio is 0.76 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Simply Good Foods Co (SMPL) Overvalued in 2026?
Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued.
The current stock price of $12.51 is trading 68.2% below its estimated GF Value™ of $39.30.
GuruFocus considers The Simply Good Foods Co to be Significantly Undervalued.
Key valuation signals for SMPL:
PB Ratio: 0.76 (64% below median its 10-year median of 2.12)
GF Value™: $39.30 vs. price of $12.51 (68.2% below fair value)
Industry Position: 42.9% below the Consumer Packaged Goods median (#509 of 1895)
No single metric tells the full story. See the SMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
60GF Score
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