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12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-08-17), Franklin Financial Services's 12-1 Month Momentum % is 44.60%.
The industry rank for Franklin Financial Services's 12-1 Month Momentum % or its related term are showing as below:
FRAF's 12-1 Month Momentum % is ranked better than 80.5% of 1600
companies
in the Banks industry
Industry Median: 18.805
vs FRAF: 44.60
Franklin Financial Services (NAS:FRAF) 12-1 Month Momentum % Explanation
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Franklin Financial Services 12-1 Month Momentum % Related Terms
FRAF vs BPRN, EXSR, CBNA: 12-1 Month Momentum % Comparison
For the Banks - Regional subindustry, Franklin Financial Services's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Franklin Financial Services 12-1 Month Momentum % vs Banks Industry
For the Banks industry and Financial Services sector, Franklin Financial Services's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Franklin Financial Services's 12-1 Month Momentum % falls into.
Franklin Financial Services (NAS:FRAF) 12-1 Month Momentum % Calculation
12-1 Month Momentum % is calculated as following:
12-1 Month Momentum %
=
( Price 1-month ago
/
Price 12-month ago
- 1 )
*
100 %
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Franklin Financial Services (FRAF) has a 12-1 Month Momentum % of 44.60% as of Aug. 17, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Franklin Financial Services and its competitors. According to the industry distribution chart, Franklin Financial Services ranks #312 out of 1600 companies in the Banks industry, placing it in the top 19.5%.
Is Franklin Financial Services' 12-1 Month Momentum % too high?
Franklin Financial Services' current 12-1 Month Momentum % is 44.60%. The Banks industry median 12-1 Month Momentum % is 18.81. Franklin Financial Services' value of 44.60% is 137.2% above this industry median. Based on the distribution chart, Franklin Financial Services ranks #312 out of 1600 companies in the Banks industry, which is in the top quartile — a strong position relative to peers. Overall, Franklin Financial Services has a GF Score™ of 53/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Franklin Financial Services' 12-1 Month Momentum % compare to BPRN and EXSR?
According to the Banks industry distribution chart, Franklin Financial Services ranks #312 out of 1600 companies for 12-1 Month Momentum %. This places Franklin Financial Services in the top 20% of its industry — outperforming the majority of peers. The industry median 12-1 Month Momentum % is 18.81. Franklin Financial Services' value of 44.60% is 137.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Banks company?
The median 12-1 Month Momentum % among Banks companies is 18.81, based on 1,600 companies in the industry. Companies in the top quartile (top 25%) have a 12-1 Month Momentum % significantly above this median, while those in the bottom quartile fall well below. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Franklin Financial Services's current 12-1 Month Momentum % of 44.60% is 137.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Franklin Financial Services and its competitors. For the Banks industry, the median 12-1 Month Momentum % is 18.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Franklin Financial Services's current 12-1 Month Momentum % is 44.60%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Franklin Financial Services stock overvalued right now?
Based on GuruFocus' analysis, Franklin Financial Services (FRAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $46.01, compared to a current price of $63.84 — trading 38.8% above its estimated fair value. The current 12-1 Month Momentum % is 44.60% and 137.2% above the Banks industry median of 18.81. Franklin Financial Services' overall GF Score™ is 53/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Franklin Financial Services (FRAF), the current 12-1 Month Momentum % is 44.60% as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Franklin Financial Services (FRAF) Overvalued in 2026?
Based on GuruFocus' analysis, Franklin Financial Services stock appears to be overvalued.
The current stock price of $63.84 is trading 38.8% above its estimated GF Value™ of $46.01.
GuruFocus considers Franklin Financial Services to be Significantly Overvalued.
Key valuation signals for FRAF:
12-1 Month Momentum %: 44.60%
GF Value™: $46.01 vs. price of $63.84 (38.8% above fair value)
Industry Position: 137.2% above the Banks median (#312 of 1600)
No single metric tells the full story. See the FRAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Franklin Financial Services Corp is a bank holding company based in the United States. It is engaged in general commercial, retail banking, and trust services normally associated with community banks. It offers a broad range of banking services to businesses, individuals, and governmental entities, which include accepting and maintaining cheques, savings, and time deposit accounts, providing investment and trust services, making loans and providing safe deposit facilities. The bank also performs personal, corporate, pension and fiduciary services through its Investment and Trust Services Department.
53GF Score
Get the complete analysis for FRAF
12-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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