goeasy (TSX:GSY) GF Value Rank: 2 (As of Jul. 22, 2026) — 60% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TSX:GSY goeasy Ltd TSX:GSY
74 GF Score
Price C$49.62
GF Value C$191.90
Valuation Possible Value Trap
! 7 Warning Signs
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What is goeasy GF Value Rank?

goeasy TSX:GSY +2.68% 74 GF Value Rank is 2 as of Jul. 22, 2026, which is 60% below its 10-year median of 5.00. GuruFocus rates TSX:GSY with a GF Score™ of 74/100 and a GF Value™ of C$191.90 (Possible Value Trap). The stock has 7 warning signs investors should review.

goeasy has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

TSX:GSY vs V, MA, AXP: GF Value Rank Comparison

For the Credit Services subindustry, goeasy's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

goeasy GF Value Rank vs Credit Services Industry

For the Credit Services industry and Financial Services sector, goeasy's GF Value Rank distribution charts can be found below:

* The bar in red indicates where goeasy's GF Value Rank falls into.


TSX:GSY
74GF Score
goeasy Ltd TSX:GSY
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 2 mean?
goeasy (TSX:GSY) has a GF Value Rank of 2 as of Jul. 22, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on goeasy and its competitors. This is 60% below median its historical median of 5.00. Over the past decade, goeasy's GF Value Rank has ranged from 1.00 to 10.00.
Is goeasy's GF Value Rank too high?
goeasy's current GF Value Rank of 2 is 60% below median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, goeasy has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does goeasy's GF Value Rank compare to V and MA?
goeasy's GF Value Rank of 2 can be compared against companies in the Credit Services industry. Historically, goeasy's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Credit Services company?
A good GF Value Rank depends on the Credit Services industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on goeasy and its competitors. goeasy's current GF Value Rank is 2, which is 60% below median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is goeasy stock overvalued right now?
Based on GuruFocus' analysis, goeasy (TSX:GSY) is currently considered Possible Value Trap. The stock's GF Value™ is C$191.90, compared to a current price of C$49.62 — trading 74.1% below its estimated fair value. The current GF Value Rank is 2, which is 60% below median its 10-year median of 5.00. goeasy's overall GF Score™ is 74/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For goeasy (TSX:GSY), the current GF Value Rank is 2 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is goeasy (TSX:GSY) Overvalued in 2026?

Based on GuruFocus' analysis, goeasy stock appears to be undervalued. The current stock price of C$49.62 is trading 74.1% below its estimated GF Value™ of C$191.90. GuruFocus considers goeasy to be Possible Value Trap.

Key valuation signals for TSX:GSY:

  • GF Value Rank: 2 (60% below median its 10-year median of 5.00)
  • GF Value™: C$191.90 vs. price of C$49.62 (74.1% below fair value)
  • GF Score™: 74/100 with 7 warning signs

No single metric tells the full story. See the TSX:GSY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

goeasy Business Description

Other Exchanges EHMEF:USA1ES:Germany
Address 33 City Centre Drive, 5th Floor, Suite 510, Mississauga, ON, CAN, L5B 2N5
goeasy Ltd is a financial services company. The principal operating activities of the company include providing loans and other financial services to consumers and leasing household products to consumers. Customers can transact seamlessly through an omnichannel model that includes online and mobile platforms. The company operates in two reportable segments: easyfinancial and easyhome. A majority of its revenue is generated from the easyfinancial segment, which lends out capital in the form of unsecured and secured consumer loans to nonprime borrowers. This segment offers unsecured and real estate secured installment loans and also specializes in financing consumer purchases in the powersports, automotive, retail, healthcare, and home improvement categories.
74GF Score

Get the complete analysis for TSX:GSY

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

C$49.62
Price
C$191.90
GF Value