SCOR (comScore) GF Value Rank : 2 (As of Jul. 12, 2025)

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What is comScore GF Value Rank?

comScore has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of comScore's GF Value Rank

For the Internet Content & Information subindustry, comScore's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

comScore's GF Value Rank Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, comScore's GF Value Rank distribution charts can be found below:

* The bar in red indicates where comScore's GF Value Rank falls into.

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comScore GF Value Rank Related Terms

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comScore Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » comScore Inc (NAS:SCOR) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

11950 Democracy Drive, Suite 600, Reston, VA, USA, 20190

Website

https://www.comscore.com

comScore Inc is a United States-based information and analytics company that measures advertising, content, and the consumer audiences of each across media platforms. The platforms it measures include televisions, mobile devices, computers, tablets, CTV devices, and movie theaters. The company generates almost all its revenue from the United States, followed by Europe, Latin America, Canada, and other regions. It provides solutions for the automotive, digital media, financial services, pharmaceutical, retail, technology, travel, and other industries.

Executives

Stephen Bagdasarian	officer: Chief Commercial Officer	11950 DEMOCRACY DRIVE, STE. 600, RESTON VA 20190
Mary Margaret Curry	officer: Chief Accounting Officer	C/O COMSCORE, INC., 11950 DEMOCRACY DRIVE, SUITE 600, RESTON VA 20190
Brian J Wendling	director	12300 LIBERTY BOULEVARD, ENGLEWOOD CO 80112
Jonathan Carpenter	officer: Chief Financial Officer	C/O COMSCORE, INC., 11950 DEMOCRACY DRIVE STE. 600, RESTON VA 20190
Martin Edward Patterson	director	12300 LIBERTY BOULEVARD, ENGLEWOOD CO 80112-7009
Liberty Broadband Corp	director, 10 percent owner	12300 LIBERTY BLVD, ENGLEWOOD CO 80112
William Paul Livek	director, officer: President & Exec Vice Chairman	P O BOX 18888, PORTLAND OR 97218
David Algranati	officer: Chief Innovation Officer	11950 DEMOCRACY DRIVE, SUITE 600, RESTON VA 20190
Leslie Gillin	director	C/O MOTIVA USA, LLC, 16192 COASTAL HIGHWAY, LEWES DE 19958
Cerberus Capital Management, L.p.	director, 10 percent owner	875 THIRD AVENUE, 11TH FLOOR, NEW YORK NY 10022
Christopher T Wilson	officer: Chief Revenue Officer	7700 NE AMBASSADOR PLACE, PORTLAND OR 97220
Nana Banerjee	director	C/O VERISK ANALYTICS, INC., 545 WASHINGTON BOULEVARD, JERSEY CITY NJ 07310
Brent David Rosenthal	director	C/O WR HUFF ASSET MANAGEMENT, 67 PARK PLACE, MORRISTOWN NJ 07960
Irwin Gotlieb	director	11950 DEMOCRACY DRIVE, SUITE 600, RESTON VA 20190
Itzhak Fisher	director	767 FIFTH AVE STE 4300, NEW YORK NY 10153