Autotrader GroupATDRF -0.96%79 Forward Dividend Yield % is 2.45% as of Jun. 25, 2026. GuruFocus rates ATDRF with a GF Score™ of 79/100 and a GF Value™ of $11.57 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 180 Interactive Media companies, Autotrader Group ranks worse than 59.44% on this metric.
As of today (2026-06-25), the Forward Annual Dividend Yield of Autotrader Group is 2.45%.
As of today (2026-06-25), the Trailing Annual Dividend Yield of Autotrader Group is 2.29%.
ATDRF's Forward Dividend Yield % is ranked worse than 59.44% of 180
companies
in the Interactive Media industry
Industry Median: 2.715
vs ATDRF: 2.45
During the past 12 months, Autotrader Group's average Dividends Per Share Growth Rate was 10.10% per year.
During the past 3 years, the average Dividends Per Share Growth Rate was 9.50% per year.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of Autotrader Group was 130.20% per year. The lowest was 5.80% per year. And the median was 9.10% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
Autotrader Group (OTCPK:ATDRF) Forward Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
Autotrader Group Forward Dividend Yield % Related Terms
ATDRF vs GOOGL, META, SPOT: Forward Dividend Yield % Comparison
For the Internet Content & Information subindustry, Autotrader Group's Forward Dividend Yield %, along with its competitors' market caps and Forward Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Autotrader Group Forward Dividend Yield % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Autotrader Group's Forward Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Autotrader Group's Forward Dividend Yield % falls into.
Autotrader Group Forward Dividend Yield % Calculation
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Autotrader Group Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
GBP 0.038000
2026-01-02
2026-01-05
2026-01-26
Cash Dividend
semi-annually
GBP:USD 1.353180
GBP 0.071000
2025-08-28
2025-08-29
2025-09-26
Cash Dividend
semi-annually
GBP:USD 1.345895
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Autotrader Group's Forward Annual Dividend Yield (%) for Today is calculated as
Forward Annual Dividend Yield
=
Forward Full Year Dividend
/
Current Share Price
=
0.10284168
/
6.40
=
1.61 %
Current Share Price is $6.40. Autotrader Group's Dividends per Share for the forward twelve months is calculated as $0.05142084 * 2 = $0.10284168.
Autotrader Group's Trailing Annual Dividend Yield (%) for Today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Forward Dividend Yield % of 2.45% mean?
Autotrader Group (ATDRF) has a Forward Dividend Yield % of 2.45% as of Jun. 25, 2026. Forward dividend yield is the ratio of company's expected dividends to the share price. View historical data on Autotrader Group and its competitors. According to the industry distribution chart, Autotrader Group ranks #107 out of 180 companies in the Interactive Media industry, placing it in the top 59.4%.
Is Autotrader Group's Forward Dividend Yield % too high?
Autotrader Group's current Forward Dividend Yield % is 2.45%. The Interactive Media industry median Forward Dividend Yield % is 2.72. Autotrader Group's value of 2.45% is 9.8% below this industry median. Based on the distribution chart, Autotrader Group ranks #107 out of 180 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Autotrader Group has a GF Score™ of 79/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's Forward Dividend Yield % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Autotrader Group ranks #107 out of 180 companies for Forward Dividend Yield %. This places Autotrader Group in the lower half of its industry. The industry median Forward Dividend Yield % is 2.72. Autotrader Group's value of 2.45% is 9.8% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward Dividend Yield % for an Interactive Media company?
The median Forward Dividend Yield % among Interactive Media companies is 2.72, based on 180 companies in the industry. Companies in the top quartile (top 25%) have a Forward Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Forward Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Autotrader Group's current Forward Dividend Yield % of 2.45% is 9.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward Dividend Yield % mean?
A high Forward Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Forward dividend yield is the ratio of company's expected dividends to the share price. View historical data on Autotrader Group and its competitors. For the Interactive Media industry, the median Forward Dividend Yield % is 2.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Autotrader Group's current Forward Dividend Yield % is 2.45%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.57, compared to a current price of $6.40 — trading 44.7% below its estimated fair value. The current Forward Dividend Yield % is 2.45% and 9.8% below the Interactive Media industry median of 2.72. Autotrader Group's overall GF Score™ is 79/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward Dividend Yield % calculated?
Forward Dividend Yield % is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current Forward Dividend Yield % is 2.45% as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Autotrader Group (ATDRF) Overvalued in 2026?
Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued.
The current stock price of $6.40 is trading 44.7% below its estimated GF Value™ of $11.57.
GuruFocus considers Autotrader Group to be Significantly Undervalued.
Key valuation signals for ATDRF:
Forward Dividend Yield %: 2.45%
GF Value™: $11.57 vs. price of $6.40 (44.7% below fair value)
Industry Position: 9.8% below the Interactive Media median (#107 of 180)
No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
79GF Score
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Forward Dividend Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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