ATDRF (Autotrader Group) Momentum Rank: 2 (As of Sep. 05, 2026) — 60% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ATDRF Autotrader Group PLC ATDRF
79 GF Score
Price $6.47
GF Value $11.61
Valuation Significantly Undervalued
! 2 Warning Signs
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What is Autotrader Group Momentum Rank?

Autotrader Group ATDRF -0.46% 79 Momentum Rank is 2 as of Sep. 05, 2026, which is 60% below its 10-year median of 5.00. GuruFocus rates ATDRF with a GF Score™ of 79/100 and a GF Value™ of $11.61 (Significantly Undervalued). The stock has 2 warning signs investors should review.

Autotrader Group has the Momentum Rank of 2.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Autotrader Group Momentum Rank Related Terms

ATDRF vs GOOGL, META, SPOT: Momentum Rank Comparison

For the Internet Content & Information subindustry, Autotrader Group's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Autotrader Group Momentum Rank vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Autotrader Group's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Autotrader Group's Momentum Rank falls into.


ATDRF
79GF Score
Autotrader Group PLC ATDRF
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 2 mean?
Autotrader Group (ATDRF) has a Momentum Rank of 2 as of Sep. 05, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Autotrader Group and its competitors. This is 60% below median its historical median of 5.00. Over the past decade, Autotrader Group's Momentum Rank has ranged from 1.00 to 10.00.
Is Autotrader Group's Momentum Rank too high?
Autotrader Group's current Momentum Rank of 2 is 60% below median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Autotrader Group has a GF Score™ of 79/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's Momentum Rank compare to GOOGL and META?
Autotrader Group's Momentum Rank of 2 can be compared against companies in the Interactive Media industry. Historically, Autotrader Group's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for an Interactive Media company?
A good Momentum Rank depends on the Interactive Media industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Autotrader Group and its competitors. Autotrader Group's current Momentum Rank is 2, which is 60% below median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.61, compared to a current price of $6.47 — trading 44.3% below its estimated fair value. The current Momentum Rank is 2, which is 60% below median its 10-year median of 5.00. Autotrader Group's overall GF Score™ is 79/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current Momentum Rank is 2 as of Sep. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Autotrader Group (ATDRF) Overvalued in 2026?

Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued. The current stock price of $6.47 is trading 44.3% below its estimated GF Value™ of $11.61. GuruFocus considers Autotrader Group to be Significantly Undervalued.

Key valuation signals for ATDRF:

  • Momentum Rank: 2 (60% below median its 10-year median of 5.00)
  • GF Value™: $11.61 vs. price of $6.47 (44.3% below fair value)
  • GF Score™: 79/100 with 2 warning signs

No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Autotrader Group Business Description

Address 3 Hawkshaw Street, No.3 Circle Square, Manchester, GBR, M1 7BL
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
79GF Score

Get the complete analysis for ATDRF

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.47
Price
$11.61
GF Value