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Autotrader GroupATDRF -0.46%79 Intrinsic Value: Projected FCF is $6.12 as of Sep. 17, 2026. GuruFocus rates ATDRF with a GF Score™ of 79/100 and a GF Value™ of $11.64 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 328 Interactive Media companies, Autotrader Group ranks worse than 53.05% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-09-17), Autotrader Group's Intrinsic Value: Projected FCF is $6.12. The stock price of Autotrader Group is $6.47. Therefore, Autotrader Group's Price-to-Intrinsic-Value-Projected-FCF of today is 1.1.
The historical rank and industry rank for Autotrader Group's Intrinsic Value: Projected FCF or its related term are showing as below:
ATDRF'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 1.01 Med: 2.04 Max: 2.58
Current: 1.06
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Autotrader Group was 2.58. The lowest was 1.01. And the median was 2.04.
ATDRF's Price-to-Projected-FCF is ranked worse than 53.05% of 328
companies
in the Interactive Media industry
Industry Median: 0.985
vs ATDRF: 1.06
Autotrader Group (OTCPK:ATDRF) Intrinsic Value: Projected FCF Explanation
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Autotrader Group's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
6.47
/
6.0047981592821
=
1.08
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Autotrader Group Intrinsic Value: Projected FCF Related Terms
Autotrader Group Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Autotrader Group's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Autotrader Group Intrinsic Value: Projected FCF Chart
ATDRF vs GOOGL, META, SPOT: Intrinsic Value: Projected FCF Comparison
For the Internet Content & Information subindustry, Autotrader Group's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Autotrader Group Price-to-Projected-FCF vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Autotrader Group's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Autotrader Group's Price-to-Projected-FCF falls into.
Autotrader Group Intrinsic Value: Projected FCF Calculation
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $6.12 mean?
Autotrader Group (ATDRF) has a Intrinsic Value: Projected FCF of $6.12 as of Sep. 17, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Autotrader Group and its competitors. According to the industry distribution chart, Autotrader Group ranks #174 out of 328 companies in the Interactive Media industry, placing it in the top 53%.
Is Autotrader Group's Intrinsic Value: Projected FCF too high?
Autotrader Group's current Intrinsic Value: Projected FCF is $6.12. The Interactive Media industry median Intrinsic Value: Projected FCF is 0.99. Autotrader Group's value of $6.12 is 521.3% above this industry median. Based on the distribution chart, Autotrader Group ranks #174 out of 328 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Autotrader Group has a GF Score™ of 79/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's Intrinsic Value: Projected FCF compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Autotrader Group ranks #174 out of 328 companies for Intrinsic Value: Projected FCF. This places Autotrader Group in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.99. Autotrader Group's value of $6.12 is 521.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for an Interactive Media company?
The median Intrinsic Value: Projected FCF among Interactive Media companies is 0.99, based on 328 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Autotrader Group's current Intrinsic Value: Projected FCF of $6.12 is 521.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Autotrader Group and its competitors. For the Interactive Media industry, the median Intrinsic Value: Projected FCF is 0.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Autotrader Group's current Intrinsic Value: Projected FCF is $6.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.64, compared to a current price of $6.47 — trading 44.4% below its estimated fair value. The current Intrinsic Value: Projected FCF is $6.12 and 521.3% above the Interactive Media industry median of 0.99. Autotrader Group's overall GF Score™ is 79/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current Intrinsic Value: Projected FCF is $6.12 as of Sep. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Autotrader Group (ATDRF) Overvalued in 2026?
Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued.
The current stock price of $6.47 is trading 44.4% below its estimated GF Value™ of $11.64.
GuruFocus considers Autotrader Group to be Significantly Undervalued.
Key valuation signals for ATDRF:
Intrinsic Value: Projected FCF: $6.12
GF Value™: $11.64 vs. price of $6.47 (44.4% below fair value)
Industry Position: 521.3% above the Interactive Media median (#174 of 328)
No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
79GF Score
Get the complete analysis for ATDRF
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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