ATDRF (Autotrader Group) Tariff Resilience Score: 8/10 (As of Jun. 29, 2026)


ATDRF Autotrader Group PLC ATDRF
75 GF Score
Price $6.39
GF Value $11.53
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is Autotrader Group Tariff Resilience Score?

Autotrader Group ATDRF -0.16% 75 Tariff Resilience Score is 8 as of Jun. 29, 2026. GuruFocus rates ATDRF with a GF Score™ of 75/100 and a GF Value™ of $11.53 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 559 Interactive Media companies, Autotrader Group ranks better than 93.74% on this metric.

Autotrader Group has the Tariff Resilience Score of 8, which implies that the company might have Highly Resilient.

Autotrader Group has Auto Trader Group operates primarily in digital marketplaces, with minimal direct exposure to tariffs. The company is resilient due to its focus on local markets and digital services, which are less affected by international trade policies.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Autotrader Group might have Highly Resilient.

Autotrader Group  (OTCPK:ATDRF) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Autotrader Group Tariff Resilience Score Related Terms

ATDRF vs GOOGL, META, SPOT: Tariff Resilience Score Comparison

For the Internet Content & Information subindustry, Autotrader Group's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Autotrader Group Tariff Resilience Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Autotrader Group's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Autotrader Group's Tariff Resilience Score falls into.


ATDRF
75GF Score
Autotrader Group PLC ATDRF
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
What does a Tariff Resilience Score of 8 mean?
Autotrader Group (ATDRF) has a Tariff Resilience Score of 8 as of Jun. 29, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, Autotrader Group ranks #35 out of 559 companies in the Interactive Media industry, placing it in the top 6.3%.
Is Autotrader Group's Tariff Resilience Score too high?
Autotrader Group's current Tariff Resilience Score is 8. Based on the distribution chart, Autotrader Group ranks #35 out of 559 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Autotrader Group has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's Tariff Resilience Score compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Autotrader Group ranks #35 out of 559 companies for Tariff Resilience Score. This places Autotrader Group in the top 6% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for an Interactive Media company?
A good Tariff Resilience Score depends on the Interactive Media industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. Autotrader Group's current Tariff Resilience Score is 8. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.53, compared to a current price of $6.39 — trading 44.6% below its estimated fair value. The current Tariff Resilience Score is 8. Autotrader Group's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current Tariff Resilience Score is 8 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Autotrader Group (ATDRF) Overvalued in 2026?

Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued. The current stock price of $6.39 is trading 44.6% below its estimated GF Value™ of $11.53. GuruFocus considers Autotrader Group to be Significantly Undervalued.

Key valuation signals for ATDRF:

  • Tariff Resilience Score: 8
  • GF Value™: $11.53 vs. price of $6.39 (44.6% below fair value)
  • GF Score™: 75/100 with 2 warning signs

No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Autotrader Group Business Description

Address 3 Hawkshaw Street, No.3 Circle Square, Manchester, GBR, M1 7BL
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
75GF Score

Get the complete analysis for ATDRF

Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.39
Price
$11.53
GF Value