The historical rank and industry rank for Autotrader Group's Gross Margin % or its related term are showing as below:
During the past 13 years, the highestGross Margin % of Autotrader Group was 84.87%. The lowest was 72.21%. And the median was 83.64%.
ATDRF's Gross Margin % is not ranked *
in the Interactive Media industry.
Industry Median: 62.58 * Ranked among companies with meaningful Gross Margin % only.
Autotrader Group had a gross margin of N/A% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Autotrader Group was 0.00% per year.
Autotrader Group (OTCPK:ATDRF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Autotrader Group had a gross margin of N/A% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Autotrader Group Gross Margin % Related Terms
Autotrader Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for Autotrader Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ATDRF vs GOOGL, META, SPOT: Gross Margin % Comparison
For the Internet Content & Information subindustry, Autotrader Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Autotrader Group Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Autotrader Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Autotrader Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Autotrader Group (ATDRF) has a Gross Margin % of 0.00% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Autotrader Group and its competitors. Over the past decade, Autotrader Group's Gross Margin % has ranged from 72.21 to 84.87. According to the industry distribution chart, Autotrader Group ranks #999999 out of 497 companies in the Interactive Media industry.
Is Autotrader Group's Gross Margin % too high?
Autotrader Group's current Gross Margin % is 0.00%. Over the past 10 years, this metric has ranged from a low of 72.21 to a high of 84.87. Based on the distribution chart, Autotrader Group ranks #999999 out of 497 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Autotrader Group has a GF Score™ of 79/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's Gross Margin % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Autotrader Group ranks #999999 out of 497 companies for Gross Margin %. This places Autotrader Group in the lower half of its industry. The industry median Gross Margin % is 62.58. Historically, Autotrader Group's own Gross Margin % has ranged from 72.21 to 84.87 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Autotrader Group and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Autotrader Group's current Gross Margin % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.57, compared to a current price of $6.40 — trading 44.7% below its estimated fair value. The current Gross Margin % is 0.00%. Autotrader Group's overall GF Score™ is 79/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current Gross Margin % is 0.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Autotrader Group (ATDRF) Overvalued in 2026?
Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued.
The current stock price of $6.40 is trading 44.7% below its estimated GF Value™ of $11.57.
GuruFocus considers Autotrader Group to be Significantly Undervalued.
Key valuation signals for ATDRF:
Gross Margin %: 0.00%
GF Value™: $11.57 vs. price of $6.40 (44.7% below fair value)
No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
79GF Score
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