ATDRF (Autotrader Group) 9-Day RSI: 61.28 (As of Jul. 01, 2026)


ATDRF Autotrader Group PLC ATDRF
75 GF Score
Price $6.47
GF Value $11.48
Valuation Significantly Undervalued
! 2 Warning Signs
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What is Autotrader Group 9-Day RSI?

Autotrader Group ATDRF 75 9-Day RSI is 61.28 as of Jul. 01, 2026. GuruFocus rates ATDRF with a GF Score™ of 75/100 and a GF Value™ of $11.48 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 570 Interactive Media companies, Autotrader Group ranks worse than 96.14% on this metric.

The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.

As of today (2026-07-01), Autotrader Group's 9-Day RSI is 61.28.

The industry rank for Autotrader Group's 9-Day RSI or its related term are showing as below:

ATDRF's 9-Day RSI is ranked worse than
96.14% of 570 companies
in the Interactive Media industry
Industry Median: 46.855 vs ATDRF: 61.28

Autotrader Group  (OTCPK:ATDRF) 9-Day RSI Explanation

The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.

Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.

RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.


Autotrader Group 9-Day RSI Related Terms


ATDRF vs GOOGL, META, SPOT: 9-Day RSI Comparison

For the Internet Content & Information subindustry, Autotrader Group's 9-Day RSI, along with its competitors' market caps and 9-Day RSI data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Autotrader Group 9-Day RSI vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Autotrader Group's 9-Day RSI distribution charts can be found below:

* The bar in red indicates where Autotrader Group's 9-Day RSI falls into.


ATDRF
75GF Score
Autotrader Group PLC ATDRF
9-Day RSI is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Autotrader Group  (OTCPK:ATDRF) 9-Day RSI Calculation

The formula for calculating RSI is:

RSI=100[ 100 / ( 1 + Average Gain / Average Loss )]

* Note that the formula uses a positive value for the average loss.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 9-Day RSI →
What does a 9-Day RSI of 61.28 mean?
Autotrader Group (ATDRF) has a 9-Day RSI of 61.28 as of Jul. 01, 2026. According to the industry distribution chart, Autotrader Group ranks #548 out of 570 companies in the Interactive Media industry, placing it in the top 96.1%.
Is Autotrader Group's 9-Day RSI too high?
Autotrader Group's current 9-Day RSI is 61.28. The Interactive Media industry median 9-Day RSI is 46.86. Autotrader Group's value of 61.28 is 30.8% above this industry median. Based on the distribution chart, Autotrader Group ranks #548 out of 570 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Autotrader Group has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's 9-Day RSI compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Autotrader Group ranks #548 out of 570 companies for 9-Day RSI. This places Autotrader Group in the lower half of its industry. The industry median 9-Day RSI is 46.86. Autotrader Group's value of 61.28 is 30.8% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 9-Day RSI for an Interactive Media company?
The median 9-Day RSI among Interactive Media companies is 46.86, based on 570 companies in the industry. Companies in the top quartile (top 25%) have a 9-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 9-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Autotrader Group's current 9-Day RSI of 61.28 is 30.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 9-Day RSI mean?
A high 9-Day RSI can signal that a stock is expensive relative to its fundamentals. For the Interactive Media industry, the median 9-Day RSI is 46.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Autotrader Group's current 9-Day RSI is 61.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.48, compared to a current price of $6.47 — trading 43.6% below its estimated fair value. The current 9-Day RSI is 61.28 and 30.8% above the Interactive Media industry median of 46.86. Autotrader Group's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 9-Day RSI calculated?
9-Day RSI is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current 9-Day RSI is 61.28 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Autotrader Group (ATDRF) Overvalued in 2026?

Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued. The current stock price of $6.47 is trading 43.6% below its estimated GF Value™ of $11.48. GuruFocus considers Autotrader Group to be Significantly Undervalued.

Key valuation signals for ATDRF:

  • 9-Day RSI: 61.28
  • GF Value™: $11.48 vs. price of $6.47 (43.6% below fair value)
  • GF Score™: 75/100 with 2 warning signs
  • Industry Position: 30.8% above the Interactive Media median (#548 of 570)

No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Autotrader Group Business Description

Address 3 Hawkshaw Street, No.3 Circle Square, Manchester, GBR, M1 7BL
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
75GF Score

Get the complete analysis for ATDRF

9-Day RSI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.47
Price
$11.48
GF Value