ATDRF (Autotrader Group) Moat Score: 4/10 (As of Jun. 28, 2026)


ATDRF Autotrader Group PLC ATDRF
75 GF Score
Price $6.40
GF Value $11.53
Valuation Significantly Undervalued
! 2 Warning Signs
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What is Autotrader Group Moat Score?

Autotrader Group ATDRF -0.96% 75 Moat Score is 4 as of Jun. 28, 2026. GuruFocus rates ATDRF with a GF Score™ of 75/100 and a GF Value™ of $11.53 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 564 Interactive Media companies, Autotrader Group ranks better than 89.18% on this metric.

Autotrader Group has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Autotrader Group has Narrow Moat: Autotrader Group PLC has a discernible but modest moat due to its established brand and network effects in the online automotive marketplace. However, the industry is competitive with low switching costs, limiting its ability to achieve a stronger moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Autotrader Group might have Narrow Moat - Discernible but modest moat.

Autotrader Group  (OTCPK:ATDRF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Autotrader Group Moat Score Related Terms

ATDRF vs GOOGL, META, SPOT: Moat Score Comparison

For the Internet Content & Information subindustry, Autotrader Group's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Autotrader Group Moat Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Autotrader Group's Moat Score distribution charts can be found below:

* The bar in red indicates where Autotrader Group's Moat Score falls into.


ATDRF
75GF Score
Autotrader Group PLC ATDRF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Autotrader Group (ATDRF) has a Moat Score of 4 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Autotrader Group ranks #61 out of 564 companies in the Interactive Media industry, placing it in the top 10.8%.
Is Autotrader Group's Moat Score too high?
Autotrader Group's current Moat Score is 4. Based on the distribution chart, Autotrader Group ranks #61 out of 564 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Autotrader Group has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's Moat Score compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Autotrader Group ranks #61 out of 564 companies for Moat Score. This places Autotrader Group in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for an Interactive Media company?
A good Moat Score depends on the Interactive Media industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Autotrader Group's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.53, compared to a current price of $6.40 — trading 44.5% below its estimated fair value. The current Moat Score is 4. Autotrader Group's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current Moat Score is 4 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Autotrader Group (ATDRF) Overvalued in 2026?

Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued. The current stock price of $6.40 is trading 44.5% below its estimated GF Value™ of $11.53. GuruFocus considers Autotrader Group to be Significantly Undervalued.

Key valuation signals for ATDRF:

  • Moat Score: 4
  • GF Value™: $11.53 vs. price of $6.40 (44.5% below fair value)
  • GF Score™: 75/100 with 2 warning signs

No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Autotrader Group Business Description

Address 3 Hawkshaw Street, No.3 Circle Square, Manchester, GBR, M1 7BL
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
75GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.40
Price
$11.53
GF Value