ATDRF (Autotrader Group) 50-Day SMA: $6.48 (As of Jul. 03, 2026)


ATDRF Autotrader Group PLC ATDRF
75 GF Score
Price $6.47
GF Value $11.21
Valuation Significantly Undervalued
! 2 Warning Signs
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What is Autotrader Group 50-Day SMA?

Autotrader Group ATDRF 75 50-Day SMA is $6.48 as of Jul. 03, 2026. GuruFocus rates ATDRF with a GF Score™ of 75/100 and a GF Value™ of $11.21 (Significantly Undervalued). The stock has 2 warning signs investors should review.

Moving averages are one of the core indicators in technical analysis. A Simple Moving Average (SMA) is simply the arithmetic average of stock price over a period. It is calculated by adding a selected range of prices, usually closing prices, and then dividing that figure by the number of time periods in that range.

The 50-Day SMA calculates the average price over 50 days. And the 20-Day SMA and 200-Day SMA calculates the average price over 20 days and 200 days separately.

As of today (2026-07-03), Autotrader Group's 50-Day SMA is $6.48. It's 20-Day SMA is $6.38 and 200-Day SMA is $7.76.


Autotrader Group  (OTCPK:ATDRF) 50-Day SMA Explanation

Simple Moving Average (SMA) is the arithmetic average of stock price over a period. The 20-Day SMA calculates the average price over 20 days. And the 50-Day SMA and 200-Day SMA calculates the average price over 50 days and 200 days separately. SMAs are often used to determine the price trend direction. A 200-Day SMA is usually a proxy for the long-term trend, while shorter periods indicate short-term trend.

SMA are commonly compared with stock price or different period SMAs to indicate a trading signal. Generally speaking, if the price goes above the SMA, or a short-term SMA crosses above a long-term SMA, an uptrend is expected, investors may want to go long or cover short. Conversely, if the price goes below the SMA, or the short-term SMA crosses below a long-term SMA, a downtrend is expected, investors may want to go short or exit long.

Two popular trading patterns that use SMA include the death cross and a golden cross. A death cross occurs when the 50-day SMA crosses below the 200-day SMA. This is considered a bearish signal, that further losses are in store. The golden cross is a bullish signal which occurs when a short-term SMA crosses above a long-term SMA.


Autotrader Group 50-Day SMA Related Terms


ATDRF vs GOOGL, META, SPOT: 50-Day SMA Comparison

For the Internet Content & Information subindustry, Autotrader Group's 50-Day SMA, along with its competitors' market caps and 50-Day SMA data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Autotrader Group 50-Day SMA vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Autotrader Group's 50-Day SMA distribution charts can be found below:

* The bar in red indicates where Autotrader Group's 50-Day SMA falls into.


ATDRF
75GF Score
Autotrader Group PLC ATDRF
50-Day SMA is just one metric. See GF Score™, valuation, warning signs, and more.
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Autotrader Group  (OTCPK:ATDRF) 50-Day SMA Calculation

The formula for calculating SMA is:

SMA=( P1 + P2 + ... + Pn ) / n

where:
Pn is the price of the stock at period n.
n is the total number of periods.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 50-Day SMA →
What does a 50-Day SMA of $6.48 mean?
Autotrader Group (ATDRF) has a 50-Day SMA of $6.48 as of Jul. 03, 2026. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Autotrader Group and its competitors.
Is Autotrader Group's 50-Day SMA too high?
Autotrader Group's current 50-Day SMA is $6.48. Overall, Autotrader Group has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's 50-Day SMA compare to GOOGL and META?
Autotrader Group's 50-Day SMA of $6.48 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 50-Day SMA for an Interactive Media company?
A good 50-Day SMA depends on the Interactive Media industry context. However, 50-Day SMA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 50-Day SMA mean?
A high 50-Day SMA can signal that a stock is expensive relative to its fundamentals. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Autotrader Group and its competitors. Autotrader Group's current 50-Day SMA is $6.48. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.21, compared to a current price of $6.47 — trading 42.3% below its estimated fair value. The current 50-Day SMA is $6.48. Autotrader Group's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 50-Day SMA calculated?
50-Day SMA is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current 50-Day SMA is $6.48 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Autotrader Group (ATDRF) Overvalued in 2026?

Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued. The current stock price of $6.47 is trading 42.3% below its estimated GF Value™ of $11.21. GuruFocus considers Autotrader Group to be Significantly Undervalued.

Key valuation signals for ATDRF:

  • 50-Day SMA: $6.48
  • GF Value™: $11.21 vs. price of $6.47 (42.3% below fair value)
  • GF Score™: 75/100 with 2 warning signs

No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Autotrader Group Business Description

Address 3 Hawkshaw Street, No.3 Circle Square, Manchester, GBR, M1 7BL
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
75GF Score

Get the complete analysis for ATDRF

50-Day SMA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.47
Price
$11.21
GF Value