Autotrader GroupATDRF 75 14-Day RSI is 65.08 as of Jul. 07, 2026. GuruFocus rates ATDRF with a GF Score™ of 75/100 and a GF Value™ of $11.82 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 572 Interactive Media companies, Autotrader Group ranks worse than 80.59% on this metric.
The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30.
As of today (2026-07-07), Autotrader Group's 14-Day RSI is 65.08.
The industry rank for Autotrader Group's 14-Day RSI or its related term are showing as below:
ATDRF's 14-Day RSI is ranked worse than 80.59% of 572
companies
in the Interactive Media industry
Industry Median: 49.415
vs ATDRF: 65.08
Autotrader Group (OTCPK:ATDRF) 14-Day RSI Explanation
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections.
Autotrader Group 14-Day RSI Related Terms
ATDRF vs GOOGL, META, SPOT: 14-Day RSI Comparison
For the Internet Content & Information subindustry, Autotrader Group's 14-Day RSI, along with its competitors' market caps and 14-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Autotrader Group 14-Day RSI vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Autotrader Group's 14-Day RSI distribution charts can be found below:
* The bar in red indicates where Autotrader Group's 14-Day RSI falls into.
Autotrader Group (OTCPK:ATDRF) 14-Day RSI Calculation
The formula for calculating RSI is:
RSI
=
100
–
[ 100
/
( 1 + Average Gain
/
Average Loss )]
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Autotrader Group (ATDRF) has a 14-Day RSI of 65.08 as of Jul. 07, 2026. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Autotrader Group and its competitors. According to the industry distribution chart, Autotrader Group ranks #461 out of 572 companies in the Interactive Media industry, placing it in the top 80.6%.
Is Autotrader Group's 14-Day RSI too high?
Autotrader Group's current 14-Day RSI is 65.08. The Interactive Media industry median 14-Day RSI is 49.42. Autotrader Group's value of 65.08 is 31.7% above this industry median. Based on the distribution chart, Autotrader Group ranks #461 out of 572 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Autotrader Group has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Autotrader Group's 14-Day RSI compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Autotrader Group ranks #461 out of 572 companies for 14-Day RSI. This places Autotrader Group in the lower half of its industry. The industry median 14-Day RSI is 49.42. Autotrader Group's value of 65.08 is 31.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 14-Day RSI for an Interactive Media company?
The median 14-Day RSI among Interactive Media companies is 49.42, based on 572 companies in the industry. Companies in the top quartile (top 25%) have a 14-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 14-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Autotrader Group's current 14-Day RSI of 65.08 is 31.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 14-Day RSI mean?
A high 14-Day RSI can signal that a stock is expensive relative to its fundamentals. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Autotrader Group and its competitors. For the Interactive Media industry, the median 14-Day RSI is 49.42 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Autotrader Group's current 14-Day RSI is 65.08. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Autotrader Group stock overvalued right now?
Based on GuruFocus' analysis, Autotrader Group (ATDRF) is currently considered Significantly Undervalued. The stock's GF Value™ is $11.82, compared to a current price of $6.66 — trading 43.7% below its estimated fair value. The current 14-Day RSI is 65.08 and 31.7% above the Interactive Media industry median of 49.42. Autotrader Group's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 14-Day RSI calculated?
14-Day RSI is calculated from a company's financial statements. For Autotrader Group (ATDRF), the current 14-Day RSI is 65.08 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Autotrader Group (ATDRF) Overvalued in 2026?
Based on GuruFocus' analysis, Autotrader Group stock appears to be undervalued.
The current stock price of $6.66 is trading 43.7% below its estimated GF Value™ of $11.82.
GuruFocus considers Autotrader Group to be Significantly Undervalued.
Key valuation signals for ATDRF:
14-Day RSI: 65.08
GF Value™: $11.82 vs. price of $6.66 (43.7% below fair value)
Industry Position: 31.7% above the Interactive Media median (#461 of 572)
No single metric tells the full story. See the ATDRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Autotrader Group plc is the UK automotive marketplace and digital platform for the automotive industry. The company uses data science, artificial intelligence and technology to improve how vehicles are bought and sold and is digitising the car buying journey from search and discovery through to financing and purchase. Its segments are: Autotrader, generate maximum revenue, which includes the results of Autotrader and AutoConvert in respect of online classified advertising of motor vehicles and related products and services in the digital automotive marketplace, including share of profit from the Dealer Auction joint venture, and Autorama, which comprises the results of Autorama in respect of a marketplace for leasing new vehicles and related products and services. it operate in UK.
75GF Score
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