BRC (BRCC) Short Interest

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BRCC BRC Inc BRCC
67 GF Score
Price $1.03
GF Value $1.97
Valuation Possible Value Trap
! 4 Warning Signs
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What is BRC Short Interest?

Short Interest can be expressed as a percentage by dividing the number of shares sold short by the total number of outstanding shares.

Due to the license agreement change with our data vendor, Short Interest related data on GuruFocus will no longer be updated. Existing data will remain as-is, while new data will not be available, except for certain Australian and Canadian stocks.

BRCC vs UMEW, FTLF, GWLL: Short Interest Comparison

For the Packaged Foods subindustry, BRC's Short Interest, along with its competitors' market caps and Short Interest data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

BRC Short Interest vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, BRC's Short Interest distribution charts can be found below:

* The bar in red indicates where BRC's Short Interest falls into.


BRCC
67GF Score
BRC Inc BRCC
Short Interest is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is BRC (BRCC) Overvalued in 2026?

Based on GuruFocus' analysis, BRC stock appears to be undervalued. The current stock price of $1.03 is trading 47.7% below its estimated GF Value™ of $1.97. GuruFocus considers BRC to be Possible Value Trap.

Key valuation signals for BRCC:

  • Short Interest:
  • GF Value™: $1.97 vs. price of $1.03 (47.7% below fair value)
  • GF Score™: 67/100 with 4 warning signs

No single metric tells the full story. See the BRCC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

BRC Business Description

Address 3131 West 2210 South, Suite C, West Valley City, UT, USA, 84119
BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.
67GF Score

Get the complete analysis for BRCC

Short Interest is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.03
Price
$1.97
GF Value