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BRCBRCC +2.26%63 3-1 Month Momentum % is -30.00% as of Sep. 04, 2026. GuruFocus rates BRCC with a GF Score™ of 63/100 and a GF Value™ of $16.06 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 2,048 Consumer Packaged Goods companies, BRC ranks worse than 96.78% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-09-04), BRC's 3-1 Month Momentum % is -30.00%.
The industry rank for BRC's 3-1 Month Momentum % or its related term are showing as below:
BRCC's 3-1 Month Momentum % is ranked worse than 96.78% of 2048
companies
in the Consumer Packaged Goods industry
Industry Median: -1.37
vs BRCC: -30.00
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
BRC 3-1 Month Momentum % Related Terms
BRCC vs BFNH, UMEW, FTLF: 3-1 Month Momentum % Comparison
For the Packaged Foods subindustry, BRC's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BRC 3-1 Month Momentum % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, BRC's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where BRC's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BRC (BRCC) has a 3-1 Month Momentum % of -30.00% as of Sep. 04, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on BRC and its competitors. According to the industry distribution chart, BRC ranks #1982 out of 2048 companies in the Consumer Packaged Goods industry, placing it in the top 96.8%.
Is BRC's 3-1 Month Momentum % too high?
BRC's current 3-1 Month Momentum % is -30.00%. Based on the distribution chart, BRC ranks #1982 out of 2048 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, BRC has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does BRC's 3-1 Month Momentum % compare to BFNH and UMEW?
According to the Consumer Packaged Goods industry distribution chart, BRC ranks #1982 out of 2048 companies for 3-1 Month Momentum %. This places BRC in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Consumer Packaged Goods company?
A good 3-1 Month Momentum % depends on the Consumer Packaged Goods industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on BRC and its competitors. BRC's current 3-1 Month Momentum % is -30.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BRC stock overvalued right now?
Based on GuruFocus' analysis, BRC (BRCC) is currently considered Significantly Undervalued. The stock's GF Value™ is $16.06, compared to a current price of $8.59 — trading 46.5% below its estimated fair value. The current 3-1 Month Momentum % is -30.00%. BRC's overall GF Score™ is 63/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For BRC (BRCC), the current 3-1 Month Momentum % is -30.00% as of Sep. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BRC (BRCC) Overvalued in 2026?
Based on GuruFocus' analysis, BRC stock appears to be undervalued.
The current stock price of $8.59 is trading 46.5% below its estimated GF Value™ of $16.06.
GuruFocus considers BRC to be Significantly Undervalued.
Key valuation signals for BRCC:
3-1 Month Momentum %: -30.00%
GF Value™: $16.06 vs. price of $8.59 (46.5% below fair value)
No single metric tells the full story. See the BRCC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.
63GF Score
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