BRC (BRCC) Moat Score: 4/10 (As of Aug. 01, 2026)

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BRCC BRC Inc BRCC
67 GF Score
Price $1.03
GF Value $1.97
Valuation Possible Value Trap
! 4 Warning Signs
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What is BRC Moat Score?

BRC BRCC +0.98% 67 Moat Score is 4 as of Aug. 01, 2026. GuruFocus rates BRCC with a GF Score™ of 67/100 and a GF Value™ of $1.97 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 2,052 Consumer Packaged Goods companies, BRC ranks better than 93.47% on this metric.

BRC has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

BRC has Narrow Moat: BRC Inc has a discernible but modest moat due to its brand presence and customer loyalty in the coffee sector. While it has some pricing power and a growing distribution network, it faces intense competition and lacks significant regulatory barriers or proprietary technology.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes BRC might have Narrow Moat - Discernible but modest moat.

BRC  (NYSE:BRCC) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

BRC Moat Score Related Terms

BRCC vs UMEW, FTLF, GWLL: Moat Score Comparison

For the Packaged Foods subindustry, BRC's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

BRC Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, BRC's Moat Score distribution charts can be found below:

* The bar in red indicates where BRC's Moat Score falls into.


BRCC
67GF Score
BRC Inc BRCC
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
BRC (BRCC) has a Moat Score of 4 as of Aug. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, BRC ranks #134 out of 2052 companies in the Consumer Packaged Goods industry, placing it in the top 6.5%.
Is BRC's Moat Score too high?
BRC's current Moat Score is 4. Based on the distribution chart, BRC ranks #134 out of 2052 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, BRC has a GF Score™ of 67/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does BRC's Moat Score compare to UMEW and FTLF?
According to the Consumer Packaged Goods industry distribution chart, BRC ranks #134 out of 2052 companies for Moat Score. This places BRC in the top 7% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. BRC's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BRC stock overvalued right now?
Based on GuruFocus' analysis, BRC (BRCC) is currently considered Possible Value Trap. The stock's GF Value™ is $1.97, compared to a current price of $1.03 — trading 47.7% below its estimated fair value. The current Moat Score is 4. BRC's overall GF Score™ is 67/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For BRC (BRCC), the current Moat Score is 4 as of Aug. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is BRC (BRCC) Overvalued in 2026?

Based on GuruFocus' analysis, BRC stock appears to be undervalued. The current stock price of $1.03 is trading 47.7% below its estimated GF Value™ of $1.97. GuruFocus considers BRC to be Possible Value Trap.

Key valuation signals for BRCC:

  • Moat Score: 4
  • GF Value™: $1.97 vs. price of $1.03 (47.7% below fair value)
  • GF Score™: 67/100 with 4 warning signs

No single metric tells the full story. See the BRCC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

BRC Business Description

Address 3131 West 2210 South, Suite C, West Valley City, UT, USA, 84119
BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.
67GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.03
Price
$1.97
GF Value