BRC (BRCC) Valuation Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BRCC BRC Inc BRCC
67 GF Score
Price $1.03
GF Value $1.97
Valuation Possible Value Trap
! 4 Warning Signs
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What is BRC Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

BRC Valuation Rank Related Terms

BRCC
67GF Score
BRC Inc BRCC
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is BRC (BRCC) Overvalued in 2026?

Based on GuruFocus' analysis, BRC stock appears to be undervalued. The current stock price of $1.03 is trading 47.7% below its estimated GF Value™ of $1.97. GuruFocus considers BRC to be Possible Value Trap.

Key valuation signals for BRCC:

  • Valuation Rank:
  • GF Value™: $1.97 vs. price of $1.03 (47.7% below fair value)
  • GF Score™: 67/100 with 4 warning signs

No single metric tells the full story. See the BRCC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

BRC Business Description

Address 3131 West 2210 South, Suite C, West Valley City, UT, USA, 84119
BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.
67GF Score

Get the complete analysis for BRCC

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.03
Price
$1.97
GF Value